目的 探讨基于地域文化认同视域下的辽宁十四城文旅图标设计转译、保护和传承地域文化,增强文化认同。通过设计具有地域文化特色的文旅图标并转译成文创产品,实现地域文化的转译和传播,提升辽宁文化软实力,促进文化产业发展,打造辽宁城市文化名片。方法 深入研究辽宁地域文化,分析其形成、特征,阐述文化认同理论,运用文化认同结构和设计三层次理论,将辽宁地域文化元素转译为文旅图标设计要素,结合辽宁十四城的文旅图标设计实践进行阐述。结果 明确地域文化认同在文创产品设计中的重要性,构建辽宁地域文化转译框架,实现文化元素与产品要素的有效转译,14个文旅图标形象设计重构具有鲜明的地域特征,文创产品的开发与推广,有助于扩大地域文化的传播范围。结论 在地域文化认同的基础上,对辽宁十四城自我、物质、精神层面的典型元素进行设计转译,设计出极具辽宁特色的地方性东北文旅图标,在丰富设计手法的同时,拓宽了辽宁文创产品的开发思路。
Abstract
The work aims to explore the design, translation, protection and inheritance of cultural and tourism icons in the fourteen cities of Liaoning Province from the perspective of regional cultural identity, in order to enhance the cultural identity. By designing cultural and tourism icons with regional cultural characteristics and translating them into creative products, the translation and dissemination of regional culture can be achieved to enhance Liaoning's cultural soft power, promote the development of cultural industries, and create Liaoning's urban cultural business card. The regional culture of Liaoning was studied thoroughly and its formation and characteristics were analyzed. The theory of cultural identity was expounded and the three-level theory of cultural identity structure and design was applied to translate Liaoning's regional cultural elements into cultural tourism icon design elements. Then, combined with the cultural and tourism icon design practices of the fourteen cities in Liaoning, the elaboration was carried out. The importance of regional cultural identity in the design of cultural and creative products was clarified and the framework for translating Liaoning's regional culture was constructed, thus achieving the effective translation of cultural elements and product elements. 14 cultural and tourism icon images with distinct regional characteristics were reconstructed, and the development and promotion of cultural and creative products contributed to expanding the dissemination scope of regional culture. On the basis of regional cultural identity, the typical elements of self, material, and spiritual aspects of the fourteen cities in Liaoning are designed and translated to create unique Northeast cultural and tourism icons with Liaoning characteristics. This enriches the design techniques and also broadens the development ideas of Liaoning's cultural and creative products.
关键词
地域文化认同 /
辽宁十四城 /
文旅图标 /
文创产品 /
设计转译
Key words
regional cultural identity /
fourteen cities in Liaoning Province /
cultural and tourism icon /
cultural and creative products /
design translation
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基金
2025年度辽宁省经济社会发展研究课题“数字赋能辽宁红色文旅产业发展的路径研究”（2025lslybwzzkt-179）
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