目的 探索价值共创视角下文创体验平台设计方法,引导消费者参与设计,增加消费者与文化的互动。方法 从体验设计与价值共创的耦合性入手,在消费端和设计端分别提出文创产品体验设计策略。运用体验理论整合出5个维度共15项体验需求指标,结合FAHP-CRITIC模型得到消费者需求的权重排序,将高权重需求划分为视觉和体验2个维度。结果 根据需求结果搭建文创体验平台,融合形状文法与IFS算法,以实现消费者参与的产品设计功能,最终达成设计师与消费者之间的协同增值。结论 增强了消费者的消费体验以及多维度综合价值的提升,为文创产品的销售形式提供新思路,同时促进了数字文创和生产技术的深度融合。
Abstract
The work aims to explore the design method of cultural and creative experience platforms from the perspective of value co-creation, guide consumers to participate in design, and increase the interaction between consumers and culture. Starting from the coupling of experience design and value co-creation, the experience design strategy of cultural and creative products was proposed at the consumer end and the design end respectively. The experience theory was applied to integrate 15 experience demand indicators from five dimensions, and the weight ranking of consumer demand was obtained by combining the FAHP-CRITIC model, and the high-weight demand was divided into two dimensions: vision and experience. A cultural and creative experience platform was built according to the demand results, and the shape grammar and the IFS algorithm were integrated to realize the product design function with the participation of consumers, and the collaborative value-added between designers and consumers was finally achieved. It enhances consumers' consumption experience and improves multi-dimensional comprehensive value, provides new ideas for the sales form of cultural and creative products, and promotes the deep integration of digital cultural and creative products and production technology.
关键词
价值共创理论 /
体验理论 /
形状文法 /
文创设计
Key words
value co-creation theory /
experience theory /
shape grammar /
cultural and creative design
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基金
内蒙古自然科学基金（2023LHMS05055）; 内蒙古直属高校科研业务项目（JY20220312）; 内蒙古第九批“草原英才”工程高层次人才创业人才团队项目
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