目的 基于文化层次理论对川剧文化资源进行分类和设计转化,分别提取文化基因因子与设计因子,并结合AHP法提出一种层次递进的文创产品设计方法。方法 首先,依据文化形态把川剧文化资源划分为物质文化、行为文化、精神文化3层次,并根据3个层次的文化特征进行设计因子转化;其次,提取各层次的川剧文化基因因子,并利用设计因子和基因因子2个维度构建层次评价模型,采用AHP法分别计算各因子权重值;最后,关联基因因子权重、基因因子内容、设计因子权重,构建文化层次权重结构模型和层次递进设计方法。结果 利用AIGC辅助设计,通过设计实践展示设计方法的操作性与可行性。结论 结合文化层次和设计层次,从“物质-造型”“行为-使用”“精神-传达”的层次关系为文创产品设计提供更加立体有序的方法,丰富相关理论构成要素。通过对基因因子和设计因子2个维度进行权重分析,使文创产品设计更加切实和贴近生活情境,有利于传统文化现代生活化的转译。
Abstract
Based on the theory of cultural hierarchy, the work aims to classify and transform the cultural resources of Sichuan Opera, extract cultural gene factors and design factors respectively, and propose a hierarchical progressive cultural and creative product design method combined with the AHP method. Firstly, based on cultural forms, Sichuan Opera cultural resources were divided into three levels of material culture, behavioral culture, and spiritual culture, and design factor transformation was carried out according to the cultural characteristics of the three levels. Secondly, the gene factors of Sichuan Opera culture at various levels were extracted, and a hierarchical evaluation model was constructed through two dimensions of design factors and genetic factors. The AHP method was used to calculate the weight values of each factor separately. Finally, by linking the weights of gene factors, gene factor content, and design factor weights, a cultural hierarchical weight structure model and a hierarchical progressive design method were constructed. By using AIGC to assist in design, the operability and feasibility of design methods were demonstrated through design practice. Combining cultural and design levels, this study provides a more in-depth and three-dimensional approach for cultural product design through the hierarchical relationships of "material-form," "behavior-usage," and "spirit-communication," thereby enriching the theoretical components involved. By analyzing the weights of genetic and design factors, cultural and creative product design can be made more practical and relevant to real-life situations, which is conducive to the translation of traditional culture into modern life.
关键词
川剧文化 /
文化层次理论 /
文化基因理论 /
AHP法 /
AIGC
Key words
Sichuan Opera culture /
cultural hierarchy theory /
cultural gene theory /
AHP method /
AIGC
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基金
国家艺术基金2024年度艺术人才培训资助项目（2024-A-05-079-591）; 四川省高校哲学社会科学重点研究基地工业设计产业研究中心课题项目（GYSJ2024-07）
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