目的 促进蓝染文创产品更好地匹配和满足用户的体验需求和期望,助推蓝染的保护、传承、利用和发展。方法 立足体验经济背景,通过文献研究、案例解析和设计实践,阐释蓝染的艺术表现特征、文创产品的用户体验研究现状,以及用户体验介入蓝染文创产品设计的优势。结论 提出立足文化性和地域性及集体性的体验认知,基于用户目标导向的体验分析,结合新技术和新材料体验重塑的3个设计要点,输出文化符号的美学创新、参与式的文化探究和情境叙事的沉浸营造设计方法并以设计实践予以验证。最终构建用户体验视角下的蓝染文创产品设计模型,以期为创新蓝染文创产品设计提供相应理论参考。
Abstract
Promote the blue-dyed cultural and creative products to better match and meet the user experience needs, and boost the protection, inheritance, utilization and development of Chinese traditional excellent culture. Based on the background of experience economy, through literature research, case analysis and design practice, we explain the artistic characteristics of blue dye, the dimension of user experience and existing problems of blue dye cultural and creative products. Three design points are proposed: experience cognition based on culture and locality, experience analysis based on goal orientation, and experience reshaping combined with new technology; the design methods of aesthetic innovation of traditional symbols, participatory cultural exploration and immersion shaping of contextual narrative are exported to construct a model of blue-dyed cultural and creative product design from the perspective of user experience, which provides corresponding theoretical references for the innovation of blue-dyed cultural and creative product design.
关键词
用户体验 /
蓝染 /
文创产品 /
设计研究
Key words
user experience /
blue dye /
cultural and creative products /
design research
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基金
江苏省高校哲学社会科学研究项目（2024SJYB0657）
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