目的 解决市面现有无接触式洗车站用户体验差的问题,提高产品的用户使用满意度。方法 基于场景理论,通过分析和构建客观场景、目标场景和实际场景来驱动设计创新。首先依据桌面调研和用户深度访谈制作用户体验地图,获取客观场景下的用户需求。随后,使用Kano需求问卷量化用户需求的重要度。通过目标场景的构建与分析形成设计策略,指导设计实践。最后,根据设计方案搭建实际场景进行功能测试并借助李克特量表对设计方案进行用户满意度评价。结果 评价结果显示无接触式洗车站的用户满意度明显提高。依据测试和评价结果进一步优化设计方案。结论 基于场景理论的产品设计流程有效提高了设计质量和用户体验,验证了该方法在产品设计实践中的可行性与指导意义,对同类设备的开发与优化具有参考价值。
Abstract
Objectiveto solve the problem of poor user experience of the existing contactless washing station in the market and improve the user satisfaction of the product. Methodsbased on scenario theory, design innovation is driven by analyzing and constructing objective scenarios, target scenarios and actual scenarios. Firstly, based on desktop research and in-depth user interviews, a user experience map is created to obtain user needs under objective scenarios; then, the Kano demand questionnaire is used to quantify the importance of user needs; design strategies are formed through the construction and analysis of target scenarios to guide design practice. Finally, the actual scenarios are constructed according to the design scheme for functional testing, and the design scheme is evaluated for user satisfaction with the help of Likert scale. Resultsthe evaluation results show that the user satisfaction of the contactless washing station is significantly improved. Based on the test and evaluation results, the design solution is further optimized. Conclusionthe product design process based on scenario theory effectively improves the design quality and user experience, verifies the feasibility and guiding significance of the method in product design practice, and has reference value for the development and optimization of similar equipment.
关键词
场景理论 /
用户体验地图 /
量化Kano模型 /
无接触式洗车站
Key words
Scenario Theory /
User Experience Mapping /
Quantitative Kano Model /
Non-Contact Car Wash Station
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 王芳, 李富强, 张文静. 2024年上半年中国汽车产业发展现状及形势研判[J]. 汽车工业研究, 2024(3): 2-7.
WANG F, LI F Q, ZHANG W J. Current Situation of China's Automobile Industry Development and Situation Judgment in the First Half of2024[J]. Research on Automobile Industry, 2024(3): 2-7.
[2] 朱建良, 王鹏欣, 傅智建. 场景革命万物互联时代的商业新格局[M]. 北京: 中国铁道出版社, 2016.
ZHU J L, WANG P X, FU Z J.Scene Revolution New Pattern of Business in the Era ofInternet of Everything[M]. Beijing: China Railway Press, 2016.
[3] GO K, CARROLL J M, IMAMIYA A.A Surveying Scenario Based Approaches in System Design[J]. IPSJ SIG Notes, 2000, 12(4): 43-48.
[4] 温权凯. 基于场景理论的智慧高铁出行产品研究与设计[D]. 广州: 华南理工大学, 2020.
WEN Q K.Research and Design of Intelligent High- speed Rail Travel Products Based on Scene Theory[D]. Guangzhou: South China University of Technology, 2020.
[5] ZHANG R M, XU X Q.Desert Entertainment Self-Service Rental Product Design Based on Scene Theory[J]. Art and Design,2023, 6(7): 119-128.
[6] 徐进, 巩淼森. 基于场景理论的病区物流机器人设计策略[J]. 设计, 2024, 37(8): 102-105.
XU J, GONG M S.Scenario-theory-based Design Strategy for a Logistics Robot in a Sick Bay[J]. Design, 2024, 37(8): 102-105.
[7] 尹家俊, 季铁, 汪华珍. 基于场景需求的智能床睡眠舱服务体验设计方法[J]. 设计, 2024, 37(7): 64-68.
YIN J J, JI T, WANG H Z.A Service Experience Design Method for Smart Bed Sleep Pods Based on Scenario Requirements[J]. Design, 2024, 37(7): 64-68.
[8] 曹淮, 龚昕玥. 场景理论视域下地铁列车旅客界面需求研究[J]. 包装工程, 2024, 45(2): 200-208.
CAO H, GONG X Y.Research on Passenger Interface Requirements of Subway Trains under the Perspective of Scene Theory[J]. Packaging Engineering,2024, 45(2): 200-208.
[9] 黄彪. 场景驱动的智能产品设计方法与实践[D]. 湘潭: 湘潭大学, 2019.
HUANG B.Scene-driven Intelligent Product Design Methodology and Practice[D]. Xiangtan: Xiangtan University, 2019.
[10] 李梦珂. 基于场景理论的移动阅读产品设计研究[D]. 上海: 华东理工大学, 2021.
LI M K.Research on Mobile Reading Product Design Based on Scene Theory[D]. Shanghai: East China University of Science and Technology, 2021.
[11] 秦军锋, 高景景, 张荣. 基于PLC的无接触全自动洗车装置控制系统的设计[J]. 自动化技术与应用, 2017, 36(11): 93-95.
QIN J F, GAO J J, ZHANG R.Design of PLC-based Contactless Automatic Car Wash Device Control System[J]. Automation Technology and Application, 2017, 36(11): 93-95.
[12] 赵杨, 班姣姣. 移动图书馆用户体验地图构建与服务优化研究[J]. 图书情报工作, 2021, 65(24): 61-70.
ZHAO Y, BAN J J.Research on the Construction of User Experience Map and Service Optimization of Mobile Libraries[J]. Library and Intelligence Work, 2021, 65(24): 61-70.
[13] 吴春茂, 陈磊, 李沛. 共享产品服务设计中的用户体验地图模型研究[J]. 包装工程, 2017, 38(18): 62-66.
WU C M, CHEN L, LI P.Research on User Experience Map Model in Shared Product Service Design[J]. Packaging Engineering, 2017, 38(18): 62-66.
[14] 王伟伟, 何昕檬, 魏婷, 等. 用户价值驱动的智能家电服务系统改进设计方法[J]. 机械设计, 2021, 38(8): 133-138.
WANG W W, HE X M, WEI T et al. A User Value- driven Design Method for Improving Smart Home Appliance Service System[J]. Mechanical Design, 2021, 38(8): 133-138.
[15] 赵项, 魏峰, 白伊莎. 用户需求驱动下的产品设计模型构建及应用[J]. 机械设计, 2021, 38(增刊1): 56-61.
ZHAO X, WEI F, BAI Y S.Construction and Application of Product Design Model Driven by User Requirements[J]. Mechanical Design, 2021, 38(Sup.1): 56-61.
[16] 王雪, 董庆兴, 张斌. 面向在线评论的用户需求分析框架与实证研究——基于KANO模型[J]. 情报理论与实践, 2022, 45(2): 160-167.
WANG X, DONG Q X, ZHANG B.A Framework and Empirical Study of User Requirements Analysis for Online Reviews - Based on the KANO Model[J]. Intelligence Theory and Practice, 2022, 45(2): 160-167.
[17] FAITA C, VANNI F, LORENZINI C, et al.Perception of Basic Emotions from Facial Expressions of Dynamic Virtual Avatars[C]//Augmented and Virtual Reality: AVR 2015. Lecture Notes in Computer Science, vol 9254. Cham: Springer International Publishing, 2015: 332-343.
基金
湖北省教育厅教学研究项目（2021309）; 湖北省教育厅哲学社会科学重点项目（23D043）
PDF(11799 KB)
渝公网安备 50010702501717号