基于UIE-GT-KANO框架的手机产品需求分析

樊宇; 范保国; 陈进东; 詹敏; 任敏慧

doi:10.19554/j.cnki.1001-3563.2025.18.026

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (18) : 288-299. DOI: 10.19554/j.cnki.1001-3563.2025.18.026

工业设计

基于UIE-GT-KANO框架的手机产品需求分析

樊宇^1,2,*, 范保国¹, 陈进东¹, 詹敏³, 任敏慧⁴

作者信息 +

Demand Analysis of Mobile Phone Products Based on UIE-GT-KANO Framework

FAN Yu^1,2,*, FAN Baoguo¹, CHEN Jindong¹, ZHAN Min³, REN Minhui⁴

Author information +

文章历史 +

摘要

目的旨在解决企业在消费市场中准确把握用户需求的问题,并通过优化产品和服务来提升品牌形象。方法提出了一种融合方面级情感分析、扎根理论和Kano模型的需求分析框架。首先利用通用信息抽取模型（UIE）对手机用户评论提取出方面词和情感倾向;其次结合扎根理论对提取出的方面词进行分析和编码,挖掘用户需求的深层结构;最后运用Kano模型开展用户需求多维度分析。结果用户对于手机产品的主要需求维度可以分为产品设计与感知、产品性能与技术、品牌与市场服务,不同市场类型下用户需求存在明显差异。结论随着产品价位提升,用户需求更倾向于精神层面的满足,包括设计与美学、购买体验与服务质量等方面。产品的设计与感知、品牌市场与服务范畴成为用户期望或魅力需求,对用户满意度有显著影响。同时,性能与技术需求虽为必备,但在用户感知中提升空间有限。厂商要在市场中扩大占有率需要在保证手机产品的性能技术提升的同时,在产品的设计与感知、品牌市场与服务中寻找巧思。

Abstract

The work aims to solve the problem of enterprises accurately grasping the needs of users in the consumer market and enhance the brand image by optimizing products and services. A requirement analysis framework integrating aspect-based sentiment analysis, Grounded Theory and Kano model was proposed. Firstly, the Universal Information Extraction (UIE) model was employed to extract aspect terms and emotional tendencies from mobile phone user comments. Subsequently, the extracted terms were analyzed and coded in conjunction with Grounded Theory (GT) to uncover the deep structure of user demands. Finally, the Kano model was used to carry out multi-dimensional analysis of user demands. The main demand dimensions of users for mobile phone products were divided into product design and perception, product performance and technology, brand and market service. There were obvious differences in user demands under different market types. With the increase of product price, user demands are more inclined to meet the spiritual aspects, including design and aesthetics, purchase experience and service quality, etc. Product design and perception, brand market and service category have become users' expectations or charm demands, having a significant impact on user satisfaction. At the same time, although the performance and technical requirements are necessary, there is limited room for improvement in user perception. In order to expand the market share, manufacturers need to ensure the performance and technology improvement of mobile phone products, while seeking ingenuity in product design and perception, brand market and service.

导出引用1

樊宇, 范保国, 陈进东, 詹敏, 任敏慧. 基于UIE-GT-KANO框架的手机产品需求分析[J]. 包装工程. 2025, 46(18): 288-299 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.026

FAN Yu, FAN Baoguo, CHEN Jindong, ZHAN Min, REN Minhui. Demand Analysis of Mobile Phone Products Based on UIE-GT-KANO Framework[J]. Packaging Engineering. 2025, 46(18): 288-299 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.026

中图分类号： TB472

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