视觉文化语境中的哈琼文招贴艺术研究

祝佳铭; 蒋杰

doi:10.19554/j.cnki.1001-3563.2025.18.029

PDF(1926 KB)

包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (18) : 325-334. DOI: 10.19554/j.cnki.1001-3563.2025.18.029

视觉传达设计

视觉文化语境中的哈琼文招贴艺术研究

祝佳铭, 蒋杰^*

作者信息 +

Ha Qiongwen's Poster Art in the Context of Visual Culture

ZHU Jiaming, JIANG Jie^*

Author information +

文章历史 +

摘要

目的研究以宣传画艺术家哈琼文为蓝本,分析梳理哈琼文的宣传图像在视觉文化语境下的特点、构成、形态、范式。方法从风格特征、叙事逻辑和意识形态反映等方面剖析宣传画的特征与流变,呈现宣传画在中国平面设计史上独特的艺术与时代价值。结果哈琼文的宣传画能够在时代图像史中留有一席之地,一方面在于扎实的艺术功底及其对视觉语言的独特把握,另一方面在于其对国家理想与生活图像的精妙转译。结论宣传画通过文本与符号的方式展现且被群众接受,是新中国以来国家政治和社会理想的重要宣传手段,也是研究中国视觉文化本土化,日常生活审美化关键环节。

Abstract

Based on the works completed by the propaganda artist Ha Qiongwen, the work aims to analyze and sort out the characteristics, composition, forms, and paradigms of Ha Qiongwen's propaganda images in the context of visual culture. The characteristics and changes of propaganda posters were analyzed from the perspectives of style features, narrative logic, and ideological reflection, presenting the unique artistic and contemporary value of propaganda posters in the history of Chinese graphic design. Ha Qiongwen's propaganda posters retained a place in poster design due to both his solid artistic skills and unique mastery of visual language, as well as his adept translation of national ideals into imagery of daily life. Propaganda posters, presented through text and symbols and accepted by the masses, have been an important means of promoting national political and social ideals since the founding of the People's Republic of China and also a key link in studying the localization of Chinese visual culture and beautifying daily life.

导出引用1

祝佳铭, 蒋杰. 视觉文化语境中的哈琼文招贴艺术研究[J]. 包装工程. 2025, 46(18): 325-334 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.029

ZHU Jiaming, JIANG Jie. Ha Qiongwen's Poster Art in the Context of Visual Culture[J]. Packaging Engineering. 2025, 46(18): 325-334 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.029

中图分类号： TB482 J218.1

参考文献

[1] 郑立君. 场景与图像——20世纪的中国招贴艺术[M]. 重庆: 重庆大学出版社, 2007: 157.
ZHENG L J.Scene and Image -20th Century Chinese Poster Art[M]. Chongqing: Chongqing University Press, 2007: 157.
[2] 中央美术学院. 20世纪中国平面设计文献集[M]. 南宁: 广西美术出版社, 2012: 14-17.
CAFA. Collection of 20th Century Chinese Graphic Design Literature[M]. Nanning: Guangxi Fine Arts Publishing House, 2012: 14-17.
[3] 陈日红. 中国民间年画对现代海报的影响[J]. 包装工程, 2013, 34(12): 13-17.
CHEN R H.The Influence of Chinese Folk New Year Paintings on Modern Posters[J]. Packaging Engineering, 2013, 34(12): 13-17.
[4] 王丽红. 瞬间的永恒——中国招贴艺术研究[D]. 西安: 西安美术学院, 2009: 23-28.
WANG L H.Instant Eternity: A Study of Chinese Poster Art[D]. Xi'an: Xi'an Academy of Fine Arts, 2009:23-28.
[5] 罗真如. 中国招贴画百年回顾[J]. 装饰, 2000(2): 11-17.
LUO Z R.A Century Long Review of Chinese Posters[J]. Decoration, 2000(2): 11-17.
[6] 李珂. 论“文革”平面设计艺术中符号化的构成形式[J]. 中国美术, 2010(2):115-117.
LI K.The Symbolic Form of Composition in the Artistic Design of Paper Revolution[J]. Chinese Art, 2010(2): 115-117.
[7] 哈琼文. 努力开创宣传画的新局面[J]. 美术, 1984(1): 24-41.
HA Q W.Strive to Create a New Situation for Propaganda Posters[J]. Fine Arts, 1984 (1): 24-41
[8] 杜森. 现代海报设计中的色彩表现[D]. 北京: 中国艺术研究院, 2009: 21.
DU S.Color Expression in Modern Poster Design[D]. Beijing: China Academy of Art, 2009: 21.
[9] 邵亦杨. 凤凰文库:视觉文化理论研究(总序)[M]. 南京: 江苏凤凰美术出版社, 2018: 4-6.
SHAO Y Y.Phoenix Library: Research on Visual Culture Theory (General Introduction)[M]. Nanjing: Jiangsu Phoenix Art Publishing House, 2018: 4-6.
[10] 马全福. 视觉传达设计叙事策略研究[D]. 南京: 南京艺术学院, 2018: 01.
MA Q F.Research on Narrative Strategies in Visual Communication Design[D]. Nanjing: Nanjing University of the Arts, 2018: 01.
[11] 朱海辰. 创造新艺术——新中国宣传画的艺术发展[J]. 中国艺术, 2021(3): 38-53.
ZHU H C.Creating New Art - The Artistic Development of New China Propaganda Posters[J]. Chinese Art, 2021(3): 38-53.
[12] YING J G. Recycled Heroes, Invented Tradition and TransformedOidentity[M]. London & New York: Routledge, 2010:27.
[13] 尚辉. 有意味的造型: 图像时代造型艺术问题研究[M]. 沈阳: 辽宁美术出版社, 2023: 114.
SHANG H.Meaningful Styling: Research on the Problems of Styling Art in the Image Age[M]. Shenyang: Liaoning Fine Arts Publishing House, 2023: 114.
[14] 蒋杰. 新中国时期(1949-1966)“和平”的图像叙事与物化传播[J]. 南京艺术学院学报(美术与设计), 2019(6): 199-204.
JIANG J. The Image Narrative and Materialized Communication of "Peace" in the New China Era (1949-1966)[J]. Journal of Nanjing University of Arts (Fine Arts and Design), 2019(6): 199-204.
[15] 丹尼斯L. 权力论[M]. 北京: 中国社会科学出版社, 2001: 35.
DENNIS L.Theory of Power[M]. Beijing: China Social Sciences Press, 2001: 35.
[16] 彭妮S. 唯有粉红——审美品位的性别政治学[M]. 南京: 江苏凤凰美术出版社, 2018: 5-7.
PENNY S.Only Pink - Gender Politics of Aesthetic Taste[M]. Nanjing: Jiangsu Phoenix Art Publishing House, 2018: 5-7.
[17] 王受之. 世界现代设计史[M]. 第2版. 北京: 中国青年出版社, 2015: 144-145.
WANG S Z.World Modern Design History[M]. 2nd ed. Beijing: China Youth Press, 2015: 144-145.
[18] 吴歆. 新中国60年经典宣传画: 每一张都是历史缩影[N]. 文汇报, 2009-08-09(03).
WU X. Classic Propaganda Posters of 60 Years of New China: Each One is a Microcosm of History[N]. Wen Hui Bao, 2009-08-09(03).
[19] 冰心. 冰心全集[M]. 福州: 海峡文艺出版社, 1994: 2750.
BING X.Complete Works of Bing Xin[M]. Fuzhou: Strait Literature and Art Publishing House, 1994:2750.
[20] 《美术》编辑部. 促进宣传画创作的更大发展——十年宣传画展览会座谈会[J]. 美术, 1960(2): 5-12.
ART EB.Promoting the Greater Development of Propaganda Poster Creation - Symposium on Ten Year Propaganda Poster Exhibition[J]. Art, 1960(2): 5-12.
[21] 翁再红. 艺术传播视野下的“冗余”与经典建构[J]. 民族艺术研究, 2017, 30(3):42-50.
WENG Z H.Redundancy and Classic Construction in the Perspective of Art Communication[J]. Ethnic Art Research. 2017, 30(3): 42-50.
[22] 陈瑞林. 中国现代艺术设计史[M]. 长沙: 湖南科学技术出版社, 2002: 1-5.
CHEN R L.History of Modern Art and Design in China[M]. Changsha: Hunan Science and Technology Press, 2002: 1-5.