基于媒介化转译的仇英上林苑多模态交互设计

张晓熙; 左配齐

doi:10.19554/j.cnki.1001-3563.2025.18.041

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (18) : 460-469. DOI: 10.19554/j.cnki.1001-3563.2025.18.041

设计研讨

基于媒介化转译的仇英上林苑多模态交互设计

张晓熙, 左配齐

作者信息 +

Multimodal Interaction Design of Qiu Ying's Shanglin Garden Based on the Theory of Mediated Translation

ZHANG Xiaoxi, ZUO Peiqi

Author information +

文章历史 +

摘要

目的以数字化技术与多模态交互为手段,解构明代著名画家仇英《上林图》,探索文化遗产保护与创新传承路径。方法基于“媒介化转译”理论,通过辨析和总结仇英《上林图》与司马相如《上林赋》中信息,结合多模态交互技术将文化资源优势转化为当代发展动能,通过图文解析、媒介化转译及多模态交互,构建了以上林苑文化为核心的数字导览设计系统、多模态沉浸式设计与文创产品。结果再现了图中建章宫“一池三山”场景的数字与实物产品模型,创建了涵盖七大叙事节点的导览系统,以及跨模态协同的交互框架,使千年生态智慧凝于掌上方寸之间,实现了优秀文化遗产的可视化呈现、可交互感知。结论形成了“图文解构-媒介转译-模态交互-场景应用”的设计方法,建立了多模态技术驱动的研究路径,为数字化时代文化遗产的创新传承提供了理论支持与实践参考,以推动优秀文化遗产向现代交互体验创新转化。

Abstract

The work aims to use digital technology and multimodal interaction as a means to deconstruct the "Shanglin Scroll" by Qiu Ying, a famous Ming Dynasty painter, and explore the path of cultural heritage protection and innovative inheritance. Based on the theory of "mediated translation", by analyzing and summarizing the information in Qiu Ying's "Shanglin Scroll" and Sima Xiangru's "Shanglin Prose", the multimodal interaction technology was combined to transform the advantages of cultural resources into contemporary development momentum. Through graphic analysis, mediated translation and multimodal interaction, the digital guide design system, multimodal immersive design and cultural and creative products with Shanglin Garden culture as the core were constructed. The digital and physical product models of the "one pond and three mountains" scene of Jianzhang Palace in the scroll were reproduced, and a guide system covering seven narrative nodes and a cross-modal collaborative interaction framework were created, which condensed thousands of years of ecological wisdom in the palm of hand and realized the visual presentation and interactive perception of excellent cultural heritage. A design method of "graphic and text deconstruction - media translation - modal interaction - scenario application" has been formed, and a research path driven by multimodal technology has been established, which provides theoretical support and practical reference for the innovative inheritance of cultural heritage in the digital age, so as to promote the innovative transformation of excellent cultural heritage into modern interactive experience.

导出引用1

张晓熙, 左配齐. 基于媒介化转译的仇英上林苑多模态交互设计[J]. 包装工程. 2025, 46(18): 460-469 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.041

ZHANG Xiaoxi, ZUO Peiqi. Multimodal Interaction Design of Qiu Ying's Shanglin Garden Based on the Theory of Mediated Translation[J]. Packaging Engineering. 2025, 46(18): 460-469 https://doi.org/10.19554/j.cnki.1001-3563.2025.18.041

中图分类号： TB472

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