自动驾驶视角下用户体验研究综述

杨培; 刘雅楠; 宋炯; 刘卓; 白仁飞

doi:10.19554/j.cnki.1001-3563.2025.24.008

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (24) : 84-99. DOI: 10.19554/j.cnki.1001-3563.2025.24.008

工业设计

自动驾驶视角下用户体验研究综述

杨培¹, 刘雅楠¹, 宋炯¹, 刘卓², 白仁飞³

作者信息 +

Summary of Research on User Experience Design in Autonomous Driving Environment

YANG Pei¹, LIU Yanan¹, SONG Jiong¹, LIU Zhuo², BAI Renfei³

Author information +

文章历史 +

摘要

目的体验经济背景下,自动驾驶的发展焦点逐步从技术转向乘客的用户体验。通过剖析国内外相关文献,明确自动驾驶领域用户体验的研究现状,从而提炼出关键设计元素,以期为自动驾驶出行工具的设计研究提供理论指导。方法首先,明确了自动驾驶的定义、用户体验的构成要素,以及两者间的关系;其次,采用系统性文献综述法,收集并筛选了国内外自动驾驶中与用户体验相关的文献,进而归纳出目前自动驾驶领域用户体验研究的核心内容;最后,结合用户体验需求层次理论,提炼出提升用户体验的设计元素,并针对未来发展趋势进行了构想。结论通过系统分析,发现当前自动驾驶用户体验的研究聚焦于内饰设计、交互设计、用户情感设计、功能服务的创新、用户信任度及满意度5个层面,基于此提炼出三大层次的设计策略,即本能层注重感官体验的优化,行为层强调交互逻辑的流畅,反思层聚焦于情感共鸣与个性化设计的实现。未来,自动驾驶发展趋势主要体现在交互主体和交互模式的转变、场景的扩展及安全伦理4个维度。

Abstract

Under the background of the experience economy era, the development focus of autonomous driving has shifted from technology to passengers' user experience. In view of this, the work aims to analyze relevant literature in China and abroad, clarify the status quo of user experience in the field of autonomous driving, and then extract design elements to improve user experience. Firstly, the definition of autonomous driving, the components of user experience, and the relationship between them were clarified. Secondly, the systematic literature review method was adopted to collect and analyze the literature related to user experience in autonomous driving in China and abroad, thus summarizing the core content of user experience research in the field of autonomous driving. Finally, combined with the hierarchy of user experience needs theory, the design elements to improve user experience were extracted, and the future development trend was envisaged. Through system analysis, it is found that the current research content on user experience under autonomous driving mainly focuses on five levels of interior design, interaction design, user emotion design, innovation of functional services, user trust and satisfaction. Based on this, three levels of design strategies are extracted, including the sensory design of the instinctive layer, the interaction design of the behavioral layer, and the emotional resonance and personalized design of the reflective layer. Finally, the future development trend of autonomous driving is prospected, including the transformation of interaction subjects and interaction modes, the expansion of scenes and safety ethics.

导出引用1

杨培, 刘雅楠, 宋炯, 刘卓, 白仁飞. 自动驾驶视角下用户体验研究综述[J]. 包装工程. 2025, 46(24): 84-99 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.008

YANG Pei, LIU Yanan, SONG Jiong, LIU Zhuo, BAI Renfei. Summary of Research on User Experience Design in Autonomous Driving Environment[J]. Packaging Engineering. 2025, 46(24): 84-99 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.008

中图分类号： TB472

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