联觉视域下&#x0201c;视觉+&#x0201d;多感官体验设计应用场景研究综述

陈昊; 陈雯雯; 胡果; 游俊豪

doi:10.19554/j.cnki.1001-3563.2025.24.027

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (24) : 326-334. DOI: 10.19554/j.cnki.1001-3563.2025.24.027

设计研讨

联觉视域下“视觉+”多感官体验设计应用场景研究综述

陈昊¹, 陈雯雯^1,*, 胡果¹, 游俊豪²

作者信息 +

A Review on the Application Scenarios of "Vision +" Multi-sensory Experience Design under Synesthetic Vision

CHEN Hao¹, CHEN Wenwen^1,*, HU Guo¹, YOU Junhao²

Author information +

文章历史 +

摘要

目的联觉视域下的多感官体验设计广泛体现为“视觉+”体验模式并多以视听联觉为主,存在联觉交互模式研究部分失衡、应用面较窄等问题。本文拟对联觉体验应用场景研究现状进行系统梳理,为进一步发挥联觉效应在体验设计中的应用提供参考。方法利用文献调研和案例分析,梳理归纳联觉交互模式的理论框架,以“视觉+”模式下的视听、视触、视味、视嗅联觉为例,总结具体实践应用领域。结果在多感官体验设计中,视觉和听觉发展成熟度较高,触、味、嗅三类低级感官通道研究存在一定局限。结论单一感官交互在沉浸体验上有限;联觉体验以“视觉+”模式为主导,多通过多感官整合理论支撑其感官协同效应;视听联觉占联觉交互模式的主导地位,在多媒体领域被广泛应用;视触、视味、视嗅三类新型联觉在广告营销与用户体验中展现潜力,其中视味联觉与视嗅联觉在场景营销和情绪唤醒领域更具应用优势。

Abstract

The multi-sensory experience design under the synesthetic vision is widely reflected as the "vision +" experience mode, which is mainly audio-visual synesthesia, and there are problems such as imbalance in the research of synesthetic interaction mode and narrow application scope. The work aims to systematically review the current research status of the application scenarios of synesthesia experience, so as to provide references for further exerting the application of synesthesia effect in experience design. Based on literature research and case analysis, the theoretical framework of synesthesia interaction mode was sorted out and summarized, and specific practical application fields were summarized by taking audio-visual, visual touch, visual taste, and visual olfactory synesthesia under the "vision +" mode as examples. In the multi-sensory experience design, the development of vision and hearing was relatively mature, and there were certain limitations in the research of the three low-level sensory channels of touch, taste and smell. Single sensory interaction is limited in immersive experience. The synesthetic experience is dominated by the "vision +" mode, and its sensory synergy is supported by the multi-sensory integration theory. Audio-visual synesthesia is the dominant mode of synesthetic interaction and is widely used in multimedia field. Visual touch, visual taste and visual smell show potential in advertising marketing and user experience, among which visual taste and visual smell synesthesia is more advantageous in the field of scene marketing and emotional arousal.

导出引用1

陈昊, 陈雯雯, 胡果, 游俊豪. 联觉视域下“视觉+”多感官体验设计应用场景研究综述[J]. 包装工程. 2025, 46(24): 326-334 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.027

CHEN Hao, CHEN Wenwen, HU Guo, YOU Junhao. A Review on the Application Scenarios of "Vision +" Multi-sensory Experience Design under Synesthetic Vision[J]. Packaging Engineering. 2025, 46(24): 326-334 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.027

中图分类号： TB482

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