多感官体验视域下非遗文化创意产品设计策略研究

张一; 朱明健

doi:10.19554/j.cnki.1001-3563.2025.24.028

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (24) : 335-345. DOI: 10.19554/j.cnki.1001-3563.2025.24.028

设计研讨

多感官体验视域下非遗文化创意产品设计策略研究

张一, 朱明健^*

作者信息 +

Design Strategies of ICH-based Cultural and Creative Products from the Perspective of Multi-sensory Experience

ZHANG Yi, ZHU Mingjian^*

Author information +

文章历史 +

摘要

目的针对非物质文化遗产在现代社会传承困境及文创产品用户体验不足等问题,探索多感官体验视域下非遗文化创意产品的创新设计策略,以增强非遗文化传播力,提升用户的文化感知力与产品交互价值,从而实现非遗文化的活态传承。方法采用文献研究与案例分析相结合的方式,系统梳理非遗产品中多感官体验的应用特征。同时,通过深度访谈与问卷调研相结合的用户研究方法,提取用户在多感官交互中的情感反馈与使用偏好,提出设计策略。选取典型非遗项目进行设计演绎,从而验证设计的可行性。结果得出多感官体验融入铁观音制茶技艺非遗文创产品的构建流程,最终生成满足用户多感官需求的文创产品。结论将多感官体验融入非遗文创产品设计,能够有效打破传统设计局限,丰富用户体验,促进非遗文化传承与创新。本文所提出的设计策略为非遗文创产品设计提供了可操作性的方法路径,对推动非遗文化产业发展具有实践指导意义。

Abstract

The work aims to address the challenges of intangible cultural heritage (ICH) inheritance in modern society and the inadequacies in user experience of ICH-based cultural and creative products by exploring innovative design strategies for such products from the perspective of multi-sensory experience to enhance the communicative power of ICH, improve users' cultural perception and the interactive value of products, thereby realizing the dynamic inheritance of ICH. This research combined literature review and case analysis to systematically sort out the application characteristics of multi-sensory experience in ICH products. Meanwhile, it adopted user research methods that integrated in-depth interviews and questionnaire surveys to extract users' emotional feedback and usage preferences during multi-sensory interaction, based on which design strategies were proposed. Finally, a typical ICH project was selected for design demonstration to verify the feasibility of the proposed design. The study identified the construction process of integrating multi-sensory experience into the cultural and creative products of the ICH item "Tieguanyin Tea-making Technique", and ultimately developed cultural and creative products that met users' multi-sensory needs. Integrating multi-sensory experience into the design of ICH-based cultural and creative products can effectively break the limitations of traditional design, enrich user experience, and promote the inheritance and innovation of ICH. The proposed design strategies provide an operable methodological approach for the design of ICH-based cultural and creative products, and hold practical guiding significance for promoting the development of the ICH cultural industry.

导出引用1

张一, 朱明健. 多感官体验视域下非遗文化创意产品设计策略研究[J]. 包装工程. 2025, 46(24): 335-345 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.028

ZHANG Yi, ZHU Mingjian. Design Strategies of ICH-based Cultural and Creative Products from the Perspective of Multi-sensory Experience[J]. Packaging Engineering. 2025, 46(24): 335-345 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.028

中图分类号： TB472

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