基于扎根理论-FAHP-熵权法的潮州木雕文创产品设计研究

杨钦; 汤繁稀

doi:10.19554/j.cnki.1001-3563.2025.24.034

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (24) : 401-412. DOI: 10.19554/j.cnki.1001-3563.2025.24.034

设计研讨

基于扎根理论-FAHP-熵权法的潮州木雕文创产品设计研究

杨钦¹, 汤繁稀^2,*

作者信息 +

Design of Chaozhou Woodcarving Cultural and Creative Products Based on Grounded Theory-FAHP-Entropy Weight Method

YANG Qin¹, TANG Fanxi^2,*

Author information +

文章历史 +

摘要

目的通过分析Z世代消费偏好对潮州木雕文化创意产品设计的影响,为传统工艺的现代化传承提供理论支持和设计参考。方法采用扎根理论、FAHP、熵权法,通过访谈和文献调研收集Z世代对潮州木雕文创产品的消费需求数据。利用NVivo软件对访谈文本进行编码,提取出主要影响因素,并结合FAHP和熵权法进行权重分析,以构建符合Z世代需求的产品设计模型。结果 Z世代在潮州木雕文创产品的消费中受到功能性、情感性和文化需求性三大需求因素的显著影响。各因素分别对产品的实用性、用户体验以及文化传承的认同产生关键作用。结论在潮州木雕文创产品的设计中,需从功能性、情感互动和文化价值3 个方面进行优化,以迎合Z世代的消费偏好,实现非遗技艺的创新传承与市场竞争力的提升。

Abstract

The work aims to analyze the influence of Generation Z's consumption preferences on the design of Chaozhou woodcarving cultural and creative products, to provide theoretical support and design references for the modern inheritance of traditional craftsmanship. The grounded theory, FAHP, and the entropy weight method were adopted. Through interviews and literature research, the consumption demand data of Generation Z for Chaozhou woodcarving cultural and creative products were collected. NVivo software was used to code the interview texts, extract the main influencing factors, and conduct weight analysis by combining FAHP and the entropy weight method to construct a product design model that met the demands of Generation Z. The research results showed that Generation Z's consumption of Chaozhou woodcarving cultural and creative products was significantly influenced by three demand factors: functionality, emotionality, and cultural demand. Each factor played a key role in the practicality of the product, user experience, and recognition of cultural inheritance. In the design of Chaozhou woodcarving cultural and creative products, it is necessary to optimize from the aspects of functionality, emotional interaction, and cultural value to cater to the consumption preferences of Generation Z, and achieve the innovative inheritance of intangible cultural heritage and the enhancement of market competitiveness.

导出引用1

杨钦, 汤繁稀. 基于扎根理论-FAHP-熵权法的潮州木雕文创产品设计研究[J]. 包装工程. 2025, 46(24): 401-412 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.034

YANG Qin, TANG Fanxi. Design of Chaozhou Woodcarving Cultural and Creative Products Based on Grounded Theory-FAHP-Entropy Weight Method[J]. Packaging Engineering. 2025, 46(24): 401-412 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.034

中图分类号： TB472

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