目的 针对传统文化数字化传播中明代雅集图式文化内涵碎片化、叙事逻辑静态化、用户体验被动化的困境,探索其当代数字化转化路径,为传统视觉文化的活态传承提供设计范式。方法 采用“理论梳理—图像解析—路径构建—实践验证”框架,以多幅典型明代雅集图为研究对象,运用潘诺夫斯基图像学三层解读法提取文化基因,结合设计符号学进行符号重构,依托叙事学构建多媒介叙事框架,并通过“文人雅集”IP视觉系统等实践验证路径可行性。结果 提炼出明代雅集图式的“空间叙事”“人物互动”“器物象征”三大核心要素,构建了“要素提取—符号重构—叙事适配”的三阶数字化转化模型,完成了“文人雅集”IP视觉系统和数字交互界面设计,实现了传统内涵与数字媒介的有机融合。结论 明代雅集图式蕴含的文人精神与视觉逻辑,可通过数字化转译形成具有当代传播力的叙事语言。该研究构建的转化模型,既能保留传统图式的文化基因,又能适配数字媒介的传播特性,为传统视觉文化的数字化创新提供理论支撑与实践参考。
Abstract
To address the dilemmas of fragmented cultural connotations, static narrative logic, and passive user experience in the elegant gathering schema of Ming Dynasty in the digital communication of traditional culture, the work aims to explore its contemporary digital transformation path to provide a design paradigm for the living inheritance of traditional visual culture. With "theoretical combing—image analysis—path construction—practical verification" as the framework and a number of typical elegant gathering paintings of the Ming Dynasty as research objects, Panofsky's three-level iconological interpretation method was employed to extract cultural genes and the theory of design semiotics was used for symbol reconstruction. Additionally, based on narratolog, a multi-media narrative framework was built, and the feasibility of the path was verified through practices such as the "Scholarly Elegant Gathering" cultural IP visual system. Three core elements in the elegant gathering schema of the Ming Dynasty, including "spatial narrative", "character interaction", and "artifact symbolism", were extracted, a three-stage digital transformation model of "element extraction—symbol reconstruction—narrative adaptation" was constructed and the "Scholarly Elegant Gathering" cultural IP visual system and digital interactive interface design were completed, realizing the organic integration of traditional connotations and digital media. The scholar spirit and visual logic contained in the elegant gathering schema of the Ming Dynasty can be transformed into a narrative language with contemporary communication power through digital translation. The transformation model constructed in this study can not only retain the cultural genes of traditional schemas but also adapt to the communication characteristics of digital media, providing theoretical support and practical reference for the digital innovation of traditional visual culture.
关键词
明代雅集图式 /
数字化视觉叙事 /
图像学分析 /
设计转化
Key words
elegant gathering schema of the Ming Dynasty /
digital visual narrative /
iconological analysis /
design transformation
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基金
2024年度江苏高校哲学社会科学研究一般项目（2024SJYB0419）; 金陵科技学院高层次人才科研项目（jit-b-202363）
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