目的 通过融合应用文化层次理论和隐喻认知理论,建立“文化域-产品域”双向隐喻映射模型,实现定瓷文化的有效传承与创新设计。方法 首先,运用文化层次理论梳理定瓷文化,通过层次分析法筛选出代表性文化因子“孩儿枕”并深入剖析其文化特征;其次,融合文化层次理论和隐喻认知理论,从表征隐喻、功能隐喻和情感隐喻等六维度激发出“孩儿枕”文创设计合集,实现文化域到产品域的隐喻映射;随后,优选孩儿枕文创设计创意,结合产品造型、结构、功能等要素,融入“孩儿枕”文化元素,实现产品域到文化域的反向映射;最后,利用AIGC技术生成一系列定瓷非遗文创设计方案并进行多维度评估,验证模型的可行性和有效性。结果 基于文化层次、隐喻认知理论构建的定瓷文创设计模型有效激发了文创产品创意,所设计的文创方案在文化性、体验性、创新性、美观性和情感化等方面均获较高评价。结论 文化层次理论与隐喻认知理论的融合应用显著提升了非遗文创产品的创造力,为非遗文化的传承与创新提供了新视角。
Abstract
The work aims to establish a two-way metaphor mapping model of "cultural domain-product domain" by integrating the cultural hierarchy theory and metaphorical cognition theory, to achieve effective inheritance and innovative design of Ding porcelain culture. Firstly, the theory of cultural hierarchy was applied to sort out the culture of Ding porcelain, and the representative cultural factor "Child-Shaped Pillow" was selected through the analytic hierarchy process, and its cultural characteristics were deeply analyzed. Subsequently, the cultural hierarchy theory and metaphorical cognition theory were integrated, and the "child-shaped pillow" cultural and creative design collection was inspired from six dimensions, including representational metaphor, functional metaphor and emotional metaphor, achieving a metaphor mapping from the cultural domain to the product domain; Then the cultural and creative design ideas of the "Child-Shaped Pillow" were selected and incorporated with the cultural elements of the "Child-Shaped Pillow" in combination with product styling, structure, function, and other elements, to achieve a reverse mapping from the product domain to the cultural domain. Finally, a series of ICH cultural and creative designs for Ding porcelain were generated using AIGC technology, and multi-dimensional evaluations were conducted. In addition, the feasibility and effectiveness of the model were verified by combining the results of the "Child-Shaped Pillow" cultural and creative comparative experiment. Based on the cultural hierarchy theory and the metaphorical cognition theory, the Dingci cultural and creative design model effectively stimulated the creativity of cultural and creative products, and the cultural and creative solutions designed were highly evaluated in terms of culture, experience, innovation, aesthetics and emotion. In conclusion, the integration and application of the cultural hierarchy theory and the metaphorical cognition theory significantly enhance the creativity of intangible cultural heritage products, and provide a new perspective for the inheritance and innovation of intangible cultural heritage.
关键词
文化层次理论 /
隐喻设计 /
定瓷文化 /
孩儿枕 /
文创设计
Key words
cultural hierarchy theory /
metaphorical design /
Ding porcelain culture /
child-shaped pillow /
cultural and creative design
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基金
河北省社会科学基金项目（HB24YS027）
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