目的 陕西华州皮影是国家级非物质文化遗产,面临传承断代和市场衰退等挑战,研究通过文化基因理论和实际设计实践,旨在推动其与现代设计的融合,活化传统艺术。方法 首先从文化基因的角度构建华州皮影基因谱系图,对华州皮影文化因子进行梳理,其次利用层级分析法计算最优权重,选取重要文化因子进行设计再造,并应用于文创设计。结论 构建的文化基因谱系图有助于理解华州皮影的显性与隐性文化元素,促进其传统文化的创新转化和发展。设计实践证明,通过文化基因的提炼和设计应用,能增加产品的文化价值与艺术内涵,并吸引更多年轻消费者。
Abstract
Huazhou shadow play in Shaanxi Province is a national intangible cultural heritage, facing the challenges of inheritance and market decline. Through cultural gene theory and practical design practice, the work aims to promote its integration with modern design and revitalize traditional art. Firstly, the gene pedigree map of Huazhou shadow play was constructed from the perspective of cultural genes, and the cultural factors of Huazhou shadow play were sorted out. Secondly, the optimal weight was calculated by the analytic hierarchy process, and important cultural factors were selected for design reconstruction and applied to cultural and creative design. The cultural gene pedigree map is helpful to understand the dominant and recessive cultural elements of Huazhou shadow play, and promote the innovation, transformation and development of its traditional culture. Design practice has proved that the extraction and design application of cultural genes can increase the cultural value and artistic connotation of products, and attract more young consumers.
关键词
陕西华州皮影 /
文化因子 /
基因谱系图 /
设计转化
Key words
Huazhou shadow play in Shaanxi Province /
cultural factor /
gene pedigree map /
design transformation
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