目的 为提升α世代儿童对中华传统神话文化的认知兴趣与沉浸体验,提出并构建一种基于ARCS动机模型与FBM行为模型融合的神话交互设计策略模型。方法 首先,运用文献研究法系统阐释两模型的核心构成与内在关联机制;其次,结合α世代儿童的认知特征与神话交互需求,采用案例分析法对典型游戏进行对比研究,提炼并构建ARCS-FBM融合设计策略模型;随后,以该模型为指导开展《淮南子》题材神话交互设计与开发实践;最后,基于层次分析法（AHP）与模糊综合评价法（FCE）对设计成果进行多维度综合评价,验证模型的有效性与适用性。结果 构建了包含情感动机、内在能力、交互触发、渐进反馈和体验满足五个维度的ARCS-FBM设计策略模型,综合评价得分为3.734（良好）。其中,交互触发与体验满足维度表现最优。结论 所提出的ARCS-FBM融合设计策略模型能够有效提升α世代儿童在交互过程中对神话故事的接受度、理解深度与持续参与度,为数字化时代背景下传统文化交互设计的理论构建与实践推广提供参考。
Abstract
The work aims to propose and construct a mythological interactive design strategy model based on the integration of the ARCS motivation model and the FBM behavioral model to enhance the cognitive interest and immersive experience of Generation Alpha children in traditional Chinese mythology and culture. Firstly, literature review was conducted to systematically elucidate the core components and intrinsic mechanisms of the two models; Secondly, combining the cognitive characteristics of Generation Alpha children with their needs for mythological interaction, a case analysis method was used to conduct comparative research on typical games, extracting and constructing the ARCS-FBM integrated design strategy model; Thirdly, guided by this model, mythological interaction design and development practices were conducted based on the "Huainanzi" theme; Finally, using the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) methods, the design outcomes were evaluated comprehensively across multiple dimensions to validate the model's effectiveness and applicability. The results included the construction of an ARCS-FBM design strategy model comprising five dimensions: emotional motivation, intrinsic ability, interaction trigger, progressive feedback, and experiential satisfaction. The comprehensive evaluation score was 3.734 (Good), with the interaction trigger and experiential satisfaction dimensions performing the best. In conclusion, the proposed ARCS-FBM integrated design strategy model can effectively enhance the acceptance, understanding depth, and sustained engagement of Generation Alpha children toward mythological stories during the interaction process, providing reference for the theoretical construction and practical promotion of traditional cultural interaction design in the digital age.
关键词
α世代儿童 /
神话交互设计 /
ARCS动机模型 /
FBM行为模型 /
数字文化传播
Key words
Generation Alpha children /
mythic interaction design /
ARCS model of motivation (ARCS) /
FBM model of behavior (FBM) /
digital cultural communication
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基金
国家社会科学基金艺术学资助项目(21BG125); 天津市艺术科学规划项目（B24024）
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