基于Delphi-AHP的具身智能文旅数字人交互评价体系构建

彭玉元; 孟大庆

doi:10.19554/j.cnki.1001-3563.2026.02.028

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (2) : 304-314. DOI: 10.19554/j.cnki.1001-3563.2026.02.028

设计研讨

基于Delphi-AHP的具身智能文旅数字人交互评价体系构建

彭玉元, 孟大庆^*

作者信息 +

Construction of Embodied Intelligence Cultural Tourism Digital Figures Interaction Evaluation System Based on Delphi-AHP

PENG Yuyuan, MENG Daqing^*

Author information +

文章历史 +

摘要

目的基于具身智能理论,探索“文旅数字人”多模态感知、动态适应、行为控制与情感交互的能力,以构建科学的交互评价体系。方法通过系统的文献综述与专家访谈获取初步评价指标,采用德尔菲法（Delphi）对指标进行两轮专家咨询优化,并运用层次分析法（AHP）计算各指标的权重,从而明确各维度对交互能力的影响,最终构建了基于具身智能的文旅数字人交互评价体系,并选择“刘三姐数字人”案例进行实证评价。结果研究发现,数字人动态适应能力、反馈优化能力以及情感感知与表达能力是提升用户交互体验的关键因素,且实证结果验证了所建体系的可操作性和评估精度。结论系统构建的具身智能文旅数字人交互评价体系,明确了动态交互适应、反馈控制和情感交互表达为核心影响因素。该体系不仅为文旅数字人的设计与优化提供了量化标准,也为推动文化旅游行业的智能化转型提供了理论依据与实践路径。

Abstract

The work aims to explore the ability of multi-modal perception, dynamic adaptation, behavior control and emotional interaction of "digital figures in cultural tourism" based on the theory of embodied intelligence, so as to construct a scientific interaction evaluation system. Preliminary evaluation indicators were obtained through systematic literature review and expert interviews, two rounds of expert consultation were carried out to optimize the indicators according to the Delphi method, and the weight of each indicator was calculated by Analytic Hierarchy Process (AHP), so as to clarify the influence of each dimension on the interaction ability. Finally, an interactive evaluation system of digital figures in cultural tourism based on embodied intelligence was constructed. The case of "Liu Sanjie digital figure" was selected for empirical evaluation. It was found that the dynamic adaptation ability, feedback optimization ability, emotional perception and expression ability of digital figures were the key factors to improve the user interaction experience, and the empirical results verified the operability and evaluation accuracy of the built system. The interaction evaluation system of embodied intelligent digital figures in cultural tourism constructed by the system clarifies the core influencing factors of dynamic interaction adaptation, feedback control and emotional interaction expression. This system not only provides a quantitative standard for the design and optimization of digital figures in cultural tourism, but also provides a theoretical basis and practical path for promoting the intelligent transformation of the cultural tourism industry.

导出引用1

彭玉元, 孟大庆. 基于Delphi-AHP的具身智能文旅数字人交互评价体系构建[J]. 包装工程. 2026, 47(2): 304-314 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.028

PENG Yuyuan, MENG Daqing. Construction of Embodied Intelligence Cultural Tourism Digital Figures Interaction Evaluation System Based on Delphi-AHP[J]. Packaging Engineering. 2026, 47(2): 304-314 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.028

中图分类号： TB472

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