目的 为非遗民间美术元素融入文创设计中提供方法的借鉴与参考,既使文创设计更好地传承非物质文化遗产,又使非遗民间美术元素丰富文创设计的内容与形式。方法 采用案例研究法,分析非遗民间美术的形态、文化和传承特质,探究非遗民间美术的文创传承与活化设计方法。结论 通过文创来传承非遗民间美术,应该在思想上树立文化自信,为实际应用打下牢固根基;把握好设计主题,精准确立产品定位;融入更多生活元素,提升产品市场价值;展示民间美术特质,塑造产品品牌形象;依托文化旅游产业,提升民间美术经济效益;以保护和传承为核心,具体问题具体分析。
Abstract
The work aims to provide reference and guidance for the integration of intangible cultural heritage folk art elements into cultural and creative design, so that cultural and creative design can better inherit intangible cultural heritage, and enrich its content and form with intangible cultural heritage folk art elements. The case study method was used to analyze the form, culture, and inheritance characteristics of intangible cultural heritage folk art, and explore its cultural and creative inheritance and revitalization design methods. To inherit intangible cultural heritage folk art through cultural and creative means, it is necessary to establish cultural confidence in ideology and lay a solid foundation for practical application, grasp the design theme well and accurately establish product positioning, integrate more life elements to enhance the market value of products and showcase the characteristics of folk art to shape the brand image of products. Additionally, leveraging cultural tourism industries can boost the economic value of folk art. With protection and inheritance as the core principles, each specific issue should be analyzed and addressed accordingly.
关键词
非遗 /
民间美术 /
文创传承 /
活化设计
Key words
intangible cultural heritage /
folk art /
cultural and creative inheritance /
revitalization design
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基金
2025年度山西省哲学社会科学规划课题 重点课题《山西非遗“活态传承”标准化建设与产业转化研究》（2025ZD137）
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