基于多重感官体验的文创产品设计方法研究

赵晋锐

doi:10.19554/j.cnki.1001-3563.2026.02.032

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (2) : 338-341. DOI: 10.19554/j.cnki.1001-3563.2026.02.032

设计研讨

基于多重感官体验的文创产品设计方法研究

赵晋锐^*

作者信息 +

Design Method of Cultural and Creative Products Based on Multiple Sensory Experiences

ZHAO Jinrui^*

Author information +

文章历史 +

摘要

目的旨在探讨如何通过多重感官体验来设计文创产品,以增强用户体验和产品吸引力。方法采用文献研究法和案例法,从多重感官体现的内涵与相关理论入手,探究了基于多重感官体验的文创产品设计方法,即视觉感官体验设计方法、听觉感官体验设计方法、触觉感官体验设计方法、嗅觉味觉感官体验设计方法。此外,探究了多重感官体验设计原则吗,即文创优先、取舍有序、创新实用。结论多重感官体验的文创产品设计应考虑用户的视觉、听觉、触觉、嗅觉和味觉等多方面的感受。设计时应注重产品的互动性和沉浸性,以及如何通过不同的感官刺激来引发用户的情感共鸣。此外,研究还发现用户对多重感官体验的需求因个体差异而异,设计时应考虑到不同用户的需求和偏好。

Abstract

The work aims to explore how to design cultural and creative products through multiple sensory experiences to enhance user experience and product attractiveness. By using the method of literature study and case study and starting with the connotation of multiple sensory embodiment and related theories, the design methods of cultural and creative products based on multiple sensory experience were explored, including visual sensory experience design method, auditory sensory experience design method, tactile sensory experience design method, olfactory and gustatory sensory experience design method. Finally, the principles of multiple sensory experience design were investigated, namely priority to cultural and creative products, orderly selection, innovative and practical features. The design of multiple sensory cultural and creative products should consider the user's visual, auditory, tactile, olfactory and taste feelings. The design should pay attention to the interaction and immersion of the product, and how to trigger the emotional resonance of users through different sensory stimuli. In addition, it is also found that the needs of users for multiple sensory experience vary with individual differences, so the design should take into account the needs and preferences of different users.

导出引用1

赵晋锐. 基于多重感官体验的文创产品设计方法研究[J]. 包装工程. 2026, 47(2): 338-341 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.032

ZHAO Jinrui. Design Method of Cultural and Creative Products Based on Multiple Sensory Experiences[J]. Packaging Engineering. 2026, 47(2): 338-341 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.032

中图分类号： TB482

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