基于教育文化遗产&#x0201c;活化&#x0201d;的东北大学梁思成纪念馆文创设计研究

王梓渝; 陈颖

doi:10.19554/j.cnki.1001-3563.2026.02.034

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (2) : 353-363. DOI: 10.19554/j.cnki.1001-3563.2026.02.034

设计研讨

基于教育文化遗产“活化”的东北大学梁思成纪念馆文创设计研究

王梓渝, 陈颖^*

作者信息 +

Cultural and Creative Design of Liang Sicheng Memorial Hall at Northeastern University Based on Revitalization of Educational and Cultural Heritage

WANG Ziyu, CHEN Ying^*

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文章历史 +

摘要

目的致力于东北大学梁思成纪念馆文创的“活化”设计研究,发挥文创载体的教育属性与价值。探索教育文化遗产活态化传承与特定文创表达之间的契合与协同。方法以馆藏教育文化遗产元素为据,进行元素提取与文创转化归类,依据接受理论,通过受众参与,形成不同文创设计序列,以具体的实例进行展示验证。结果形成了特定的教育文化遗产定向文创设计转化方式与途径,以“青年伴手”与“官方礼赠”序列对应多类型受众的遗产解读需求;以“静态方案”与“动态体验”类型拓展文创体验的文化传播外延。结论将东北大学梁思成纪念馆承载的不同层面教育文化遗产进行视觉抽象、意蕴传达、多维体验等途径的活化表达。通过特定的设计研究,在传统教育文化遗产与现代纪念馆文创设计之间搭建桥梁,为文创设计与遗产保护的协同可持续发展提供建议与参考。

Abstract

The work aims to research the "revitalization" design of the Liang Sicheng Memorial Hall at Northeastern University, to leverage the educational attributes and value of cultural and creative carriers, and explore the integration and synergy between the dynamic inheritance of educational and cultural heritage and specific cultural and creative expressions. The elements of educational and cultural heritage in the collection were extracted and classified. Based on the acceptance theory, unique cultural and creative design sequences were formed through audience participation and validity evaluation. Specific examples were used to demonstrate and verify the results, ultimately forming a specific method and approach for targeted cultural and creative design transformation of educational and cultural heritage. Specifically, the "Youth Companion" and "Official Gift" sequences were corresponded to the heritage interpretation needs of multiple types of audiences; The cultural dissemination extension of cultural and creative experiences was expanded through the types of "static solutions" and "dynamic experiences". Through the author's specific design research, different levels of educational and cultural heritage carried by the Liang Sicheng Memorial Hall at Northeastern University are activated and expressed in ways such as visual abstraction, connotative expression, and multi-dimensional experience, and a bridge is built between traditional educational and cultural heritage and modern memorial hall cultural and creative design, providing suggestions and references for the coordinated and sustainable development of cultural and creative design and heritage protection.

导出引用1

王梓渝, 陈颖. 基于教育文化遗产“活化”的东北大学梁思成纪念馆文创设计研究[J]. 包装工程. 2026, 47(2): 353-363 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.034

WANG Ziyu, CHEN Ying. Cultural and Creative Design of Liang Sicheng Memorial Hall at Northeastern University Based on Revitalization of Educational and Cultural Heritage[J]. Packaging Engineering. 2026, 47(2): 353-363 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.034

中图分类号： TB482

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