目的 针对当前文创IP设计同质化严重、文化认知门槛高、用户情感联结薄弱等问题,旨在探索基于用户体验的文创IP创新设计路径,推动文化价值与市场价值的协同转化。方法 通过Kano模型对用户需求进行分级,结合情感化设计理论构建用户体验三层次结构模型并建立包含文化价值、情感价值、交互价值、商业价值的文创IP体验矩阵。运用用户访谈、情感量表和Kano模型构建反向用户需求问卷以得到亟需解决的需求。结论 提出设计赋能的用户体验提升路径,视觉转译降低文化认知成本、互动机制激活用户情感、构建“文化消费到文化认同”闭环,系统性提升文创IP的情感共鸣度与市场可持续性,为文化产业升级提供理论支撑与实践范式。
Abstract
In view of the serious homogenization, high threshold of cultural cognition and weak emotional connection of users in cultural and creative IP design, the work aims to explore the innovative design path of cultural and creative IP based on user experience, and promote the collaborative transformation of cultural value and market value. The user needs were graded by KANO model, and a three-level structure model of user experience was constructed in combination with emotional design theory, and a cultural and creative IP experience matrix containing cultural value, emotional value, interactive value and commercial value was established. Then, user interview, emotion scale and Kano model were employed to construct a reverse user need questionnaire to get the needs required be solved urgently. A design-enabled user experience improvement path is proposed, in which the visual translation reduces the cost of cultural cognition, the interactive mechanisms activate user emotions, and the closed loop of "cultural consumption to cultural identity" is constructed to systematically improve the emotional resonance and market sustainability of cultural and creative IP, providing theoretical support and practical paradigm for the upgrading of cultural industry.
关键词
用户体验 /
文创IP /
创新设计 /
系统化框架 /
情感共鸣
Key words
user experience /
cultural and creative IP /
innovative design /
systematic framework /
emotional resonance
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 黄一文. 文化创意产业导向下的图书馆文创IP数据库构建研究——以《上海图书馆文创IP资源库》为例[J]. 图书馆杂志, 2024, 43(5): 78-84.
HUANG Y W.Research on Library Cultural and Creative IP database Construction under the guidance of Cultural and Creative Industries: A case study of Shanghai Library Cultural and Creative IP Resource Database[J]. The library magazine, 2024, 43(5): 78-84.
[2] 盖广慧. 苏州地铁文创产品形象设计的IP化探索[J]. 城市轨道交通研究, 2025, 28(1): 327-328.
GAI G H.Exploration of IP Based Image Design of Cultural and Creative Products in Suzhou Metro[J]. Urban Rail Transit Research, 2019, 28(1): 327-328.
[3] 李佩轩. 重返本真性的伦理——读《现代性的隐忧: 需要被挽救的本真理想》[J]. 思想政治课教学, 2024(9): 95-96.
LI P X.Returning to the Ethics of Authenticity: The Hidden Worries of Modernity: The Original Ideal that Needs to be Saved[J]. Ideological and Political Teaching, 2024(9): 95-96.
[4] 洛秦. “唐朝传来的音乐”的历史本真性与文化想象——《大唐余韵——吴蛮演绎敦煌琵琶谱》的历史音乐人类学叙说[J]. 中央音乐学院学报, 2024(2): 3-19.
LUO Q.The Historical Authenticity and Cultural Imagination of "Music from the Tang Dynasty"—A Narrative of Historical Music Anthropology of the Tang Dynasty's Lingering Rhyme: Wu Man's Interpretation of Dunhuang Pipa Music[J]. Journal of Central Music College, 2024(2): 3-19.
[5] 刘晓玲, 徐悦. 中国共产党青年工作的文化基因[J]. 思想教育研究, 2025(1): 98-102.
LIU X L, XU Y.Cultural Genes of Youth Work of the Communist Party of China[J]. Ideological Education Research, 2025(1): 98-102.
[6] 李孝燕. 新人教版英语教材中传统文化元素的教学价值及其实现[J]. 教学与管理, 2024(35): 68-71.
LI X Y.The Teaching Value and Realization of Traditional Cultural Elements in New English Teaching Textbooks[J]. Teaching and Administration, 2024(35): 68-71.
[7] 宋小康, 赵宇翔, 沈良, 等. 生成式人工智能在失真健康信息甄别中的作用及用户体验研究[J/OL]. 图书情报知识, 2025(10): 1-12 [2025-02-10]. http://kns.cnki.net/kcms/detail/42.1085.G2.20250205.1741.002.html.
SONG X K, ZHAO Y X, SHEN L, et al. The Role of Generative Artificial Intelligence in the Screening of Distorted Health Information and User Experience [J/OL]. Information Knowledge, 2025(10): 1-12 [2025- 02-10]. http://kns.cnki.net/kcms/detail/42.1085.G2.20250205.1741.002.html.
[8] 瞿靖芮, 郑喜灿, 刘义兰, 等. 基于KANO模型的护患双方对专科护理门诊关怀行为期望比较[J]. 护理学杂志, 2025, 40(1): 3-7.
QU J R, ZHENG X C, LIU Y L, et al.Comparison of Nursing and Patient Expectations on Outpatient Care Behavior of Specialized Nursing Based on KANO Model[J]. Journal of Nursing, 2019, 40(1): 3-7.
[9] 崔晶硕, 宋端树, 吕常清, 等. 集成Kano模型与最优最劣法的设计方法及应用[J]. 机械设计, 2025, 42(1): 175-180.
CUI J S, SONG D S, LYU C Q, et al.Integrating Kano Model and the Optimal Design Method and the Application of the Worst Method[J]. Journal of Mechanical Design, 2025(1): 175-180.
[10] 臧倩, 任家骏, 薛安虎. 家用健身车的情感化设计研究[J]. 包装工程, 2018, 39(14): 185-189.
ZANG Q, REN J J, XUE A H.Home on a Stationary Bike Emotional Design Research[J]. Journal of Packaging Engineering, 2018, 33(14): 185-189.
[11] 王文捷. 从人文的升华到产品的消费——论媒介发展对文学阅读生活的革新[J]. 文艺争鸣, 2016(1): 195-199.
WANG W J.From the Sublimation of Humanism to the Consumption of Products: On the Innovation of Media Development to Literary Reading Life[J]. Literary Debate, 2016(1): 195-199.
[12] 葛明, 贾怀勤, 赵素萍. 恒定市场份额三层次两极均化模型及其应用——我国对“一带一路”沿线国家农产品出口增长的驱动因素及其贡献率分析[J]. 统计研究, 2024, 41(2): 3-14
GE M, JIA H Q, ZHAO S P.The Three-level Bipolar Homogenization Model of Constant Market Share and Its Application: Driving Factors and Contribution Rate Analysis of China's Agricultural Export Growth to Countries along the "Belt and Road"[J]. Statistical Research, 2024, 9(2): 3-14.
[13] 沈伟晔, 朱晋伟. 基于三层次风险模型的人力资源管理研究[J]. 统计与决策, 2013(22): 61-63.
SHEN W Y, ZHU J W.Based on the Three Levels of Risk Model[J]. Journal of Human Resource Management Research Statistics and Decision, 2013(22): 61-63.
[14] 金兰兰, 沈辉树, 顾力天. 浅谈上海北蔡楔形绿地结构性景观规划设计的四个维度[J]. 中国园林, 2024, 40(增刊2): 15-19.
JIN L L, SHEN H S, GU L T. Introduction to Shanghai North CAI Wedge Green Space Landscape Planning and Design of the Four Structural Dimension[J]. Chinese Garden, 2024, 40(Sup.2): 15 to 19.
[15] 孙朝阳. 民间文书档案的抢救性收集与文化价值[J]. 山西档案, 2025(2): 112-115.
SUN Z Y.The Salvage Collection and Cultural Value of Folk Documents and Archives[J]. Shanxi Archives, 2025(2): 112-115.
[16] 叶聪, 匡才远. 调研分析:国内博物馆文创发展现状及创新路径研究[J]. 丝绸, 2023, 60(11): 168-171.
YE C, KUANG C Y.Investigation and Analysis: Research on the Development Status and Innovation Path of Domestic Museums[J]. Silk, 2019, 60(11): 168-171.
[17] 刘付勤, 李丽凤. 基于KJ/Kano/FAST模式的产品概念设计[J]. 机械设计, 2022, 39(6): 149-154.
LIU F Q, LI L F.Based on KJ/Kano/FAST Mode of Product Conceptual Design[J]. Journal of Mechanical Design, 2022, 33(6):149-154.
[18] 李琳, 贾熙睿. 基于KJ-KANO模型的文创产品用户需求研究[J]. 湖南包装, 2024, 39(5): 123-127.
LI L, JIA X L.Research on User Demand of Cultural and Creative Products based on KJ-KANO Model[J]. Hunan Packaging, 2024, 33(5): 123-127.
[19] 钟瑞浩, 吕九芳. 基于组合法的休闲椅功能需求研究[J]. 家具, 2025, 46(1): 33-38.
ZHONG R H, LYU J F.Recreational Chair Functional Requirements Based on Group Legal Research[J]. Journal of Furniture, 2025(1): 33-38.
[20] 岳文娟. 基于KANO模型的BIM协同平台用户需求分析[D]. 重庆: 重庆交通大学, 2019.
YUE W J.User Demand Analysis of BIM Collaborative Platform Based on KANO Model[D]. Chongqing: Chongqing jiaotong university, 2019.
[21] 柘佩雯. 基于模糊kano模型的数字化博物馆服务系统设计研究[D]. 沈阳: 辽宁科技大学, 2022.
ZHE P W.Research on Design of Digital Museum Service System Based on Fuzzy Kano Model[D]. Shenyang: Liaoning University of Science and Technology, 2022.
[22] 宋莹, 张宁, 刘漪婷, 等. 基于Kano模型的旗袍定制服务满意度研究[J]. 丝绸, 2023, 60(9): 62-72.
SONG Y, ZHANG N, LIU Y T, et al.Research on Satisfaction of QIPao Customization Service based on Kano Model[J]. Silk, 2023, 60(9): 62-72.
[23] 刘纳, 岳晓菲, 张聪. 公立医院高端医疗服务需求分析[J]. 中国卫生资源, 2020, 23(6): 574-578.
LIU N, YUE X F, ZHANG C.Public Hospital High-end Medical Service Demand Analysis[J]. Journal of Health Resources in China, 2020, 23(6): 574-578.
[24] 张闻笛, 陈佳川, 魏杨. 新时代水利文创产业高质量发展思路与路径研究[J]. 水利经济, 2025, 43(1): 92-97.
ZHANG W D, CHEN J C, WEI Y.Research on the Thinking and Path of High-quality Development of Water Conservancy Cultural and Creative Industry in the New Era[J]. Water Conservancy Economics, 2019, 43(1): 92-97.
[25] 刘文. 数字化转型助推乡村文旅文创产业发展路径研究[J]. 农业经济, 2024(9): 122-124.
LIU W.Research on the Development Path of Rural Cultural Tourism and Creative Industry Boosted by Digital Transformation[J]. Journal of Agricultural Economics, 2024(9): 122-124.
[26] 王沄. 博物馆文创产品设计开发策略与创新思路研究: 博物馆文创产品设计的创新路径与未来发展[J]. 建筑学报, 2024(8): 124.
WANG Y.Research on Design and Development Strategies and Innovative Ideas of Museum Cultural and Creative Products: Innovation Path and Future Development of Museum Cultural and Creative Product Design[J]. Architectural Journal, 2024(8): 124.
PDF(1923 KB)
渝公网安备 50010702501717号