目的 探索出民间美术元素在视觉传达设计中的应用意义与融合路径,从而为丰富视觉传达设计提供参考与借鉴。方法 通过理论与案例分析,重点从造型、色彩和现代视觉元素三个方面论述其在视觉传达设计中的具体运用,并以包装设计和标志设计为例,揭示民间美术在当代设计中的直接应用、艺术化创新与元素重构等方法。结论 研究结果表明,民间美术元素在视觉传达设计中的应用不仅能丰富设计作品的文化内涵与地域特色,还能拓展设计者的思路,增强公众对民间美术的认知与兴趣,实现传统与当代的传承与创新,推动中国传统文化的发展,丰富设计的内涵。
Abstract
The work aims to explore the significance and paths of applying folk art elements in visual communication design, in order to provide reference and insights for enriching visual communication design. Through theoretical research and case studies, the concrete application of folk art in visual communication design was analyzed from three key aspects of form, color, and modern visual elements. With packaging design and logo design as examples, the methods such as the direct application, artistic innovation, and elemental reconstruction of folk art in contemporary design were revealed. The research findings indicate that the application of folk art elements in visual communication design not only enriches the cultural and regional character of design works but also broadens designers' creative perspectives. Furthermore, it enhances public awareness and interest in folk art, facilitates the inheritance and innovation of tradition in the contemporary context, promotes the development of Chinese traditional culture, and ultimately enriches the connotation of design.
关键词
民间美术 /
视觉传达设计 /
造型元素 /
色彩元素
Key words
folk art /
visual communication /
styling elements /
color elements
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基金
内蒙古自治区教育科学研究十四五规划课题（NGJGH2023154）
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