以心流体验为导向的年轻女性新能源汽车交互界面设计研究

肖旺群; 孙晓璐; 娄明; 王永杰

doi:10.19554/j.cnki.1001-3563.2026.02.046

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (2) : 460-473. DOI: 10.19554/j.cnki.1001-3563.2026.02.046

设计研讨

以心流体验为导向的年轻女性新能源汽车交互界面设计研究

肖旺群, 孙晓璐^*, 娄明, 王永杰

作者信息 +

Interactive Interface Design of New Energy Vehicles for Young Women Guided by Flow Experience

XIAO Wangqun, SUN Xiaolu^*, LOU Ming, WANG Yongjie

Author information +

文章历史 +

摘要

目的以年轻女性为研究对象,探讨如何在新能源汽车交互界面设计中实现心流体验。方法首先,通过文献综述和用户调研,分析了年轻女性在新能源汽车交互界面使用中的心理和行为特点,以及心流体验的实现条件和影响因素。在此基础上,构建了一个基于心流体验的新能源汽车交互界面设计模型,包括界面设计要素、设计流程和设计策略等方面。其次,进行了交互界面设计的实证研究。通过原型制作和用户测试,对设计方案进行了评估和优化。结果通过实践验证了心流体验在新能源汽车交互设计中具有一定导向性。结论优化后的交互界面设计能够有效提升年轻女性用户的心流体验,进而提高其购车意愿和满意度。

Abstract

The work aims to focus on young women to explore how to achieve flow experience in the interactive interface design of new energy vehicles. Firstly, the psychological and behavioral characteristics of young women in using the interactive interface of new energy vehicles, as well as the conditions and influencing factors of flow experience were analyzed through literature review and user research. On this basis, an interactive interface design model of new energy vehicles based on flow experience was constructed, including interface design elements, design processes, and design strategies. Secondly, the empirical research was conducted on interactive interface design. The design scheme was evaluated and optimized through prototype production and user testing. The optimized interactive interface design can effectively enhance the flow experience of young female users, thereby increasing their willingness and satisfaction with car purchases.

导出引用1

肖旺群, 孙晓璐, 娄明, 王永杰. 以心流体验为导向的年轻女性新能源汽车交互界面设计研究[J]. 包装工程. 2026, 47(2): 460-473 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.046

XIAO Wangqun, SUN Xiaolu, LOU Ming, WANG Yongjie. Interactive Interface Design of New Energy Vehicles for Young Women Guided by Flow Experience[J]. Packaging Engineering. 2026, 47(2): 460-473 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.046

中图分类号： TB472

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