从感知到意向：多场景智能产品的用户体验研究综述

武月琴; 苏洋

doi:10.19554/j.cnki.1001-3563.2026.02.048

PDF(4140 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (2) : 485-496. DOI: 10.19554/j.cnki.1001-3563.2026.02.048

设计智创·智能设计的跨场景创新

从感知到意向：多场景智能产品的用户体验研究综述

武月琴^*, 苏洋

作者信息 +

From Perception to Intention: Review of User Experience Research on Multi-scenario Intelligent Products

WU Yueqin^*, SU Yang

Author information +

文章历史 +

摘要

目的系统梳理近十年来多场景智能产品用户体验领域的研究进展,探讨其在跨场景设计与优化中的理论与实践价值。方法基于文献计量学方法,结合中国知网等相关学术期刊文献,筛选2015年至2025年的相关研究并运用CiteSpace与VOSviewer进行关键词共现、时间线演化及主题聚类分析,从应用场景、交互设计与用户体验三个维度解析研究热点、发展趋势与关键问题。结果多场景智能产品的用户体验呈现显著的情境依赖性与领域差异性,主要问题集中在功能适配、界面优化、个性化服务、情感体验四个方面。同时,揭示用户体验设计正从单一功能优化向多场景适应与情感共鸣方向发展。结论提出“感知-行为-认知-意向”四层多场景用户体验框架,不仅为解决多场景体验差异问题提供系统化方法论,而且为智能产品设计优化与多场景用户体验提升提供理论依据与实践参考。

Abstract

The work aims to systematically review the research progress in the field of user experience for multi-scenario intelligent products over the past decade and explore its theoretical and practical value in cross-scenario design and optimization. Based on bibliometric methods, combined with literature from CNKI and relevant academic journals, relevant studies from 2015 to 2025 were selected. CiteSpace and VOSviewer were used for keyword co-occurrence, timeline evolution, and topic clustering analysis to analyze research hotspots, development trends, and key issues from three dimensions: application scenarios, interaction design, and user experience. The user experience of multi-scenario intelligent products exhibited significant context dependence and domain differences. The main problems were concentrated in four aspects: functional adaptation, interface optimization, personalized services, and emotional experience. Simultaneously, the research revealed that user experience design was developing from single-function optimization towards multi-scenario adaptation and emotional resonance. A four-layer multi-scenario user experience framework of "perception-behavior-cognition-intention" is proposed, providing a systematic methodology for solving the problem of multi-scenario experience differences, and providing theoretical basis and practical reference for intelligent product design optimization and multi-scenario user experience improvement.

导出引用1

武月琴, 苏洋. 从感知到意向：多场景智能产品的用户体验研究综述[J]. 包装工程. 2026, 47(2): 485-496 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.048

WU Yueqin, SU Yang. From Perception to Intention: Review of User Experience Research on Multi-scenario Intelligent Products[J]. Packaging Engineering. 2026, 47(2): 485-496 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.048

中图分类号： TB482

参考文献

[1] 罗仕鉴, 郭和睿, 沈诚仪, 等. 智能产品用户体验设计评价研究现状与进展[J]. 计算机集成制造系统, 2024, 30(06): 1919-1935.
LUO S J, GUO H R, SHEN C Y, et al.Research Status and Progress of User Experience Design Evaluation for Intelligent Products[J]. Computer Integrated Manufacturing System, 2024, 30(6): 1919-1935.
[2] 时立荣, 翟翊辰. 泛在团结:对数智时代社会联结关系的探讨[J]. 社会学评论, 2024, 12(6): 138-157.
SHI L R, ZHAI Y C.Ubiquitous Solidarity: An Exploration of Social Connection in the Digital-Intelligent Era[J]. Sociological Review, 2024, 12(6): 138-157.
[3] 罗仕鉴, 朱上上. 用户体验与产品创新设计[M]. 北京: 机械工业出版社, 2010.
LUO S J, ZHU S S.User Experience and Product Innovation Design[M]. Beijing: China Machine Press, 2010.
[4] 兰玉琪, 刘松洋. 人工智能技术下的产品用户体验研究综述[J]. 包装工程, 2020, 41(24): 22-29.
LAN Y Q, LIU S Y.Overview of Product User Experience Research Under Artificial Intelligence Technology[J]. Packaging Engineering, 2020, 41(24): 22-29.
[5] 托夫勒A. 未来的冲击[M]. 蔡伸章, 译. 北京: 中信出版社, 2006: 128.
TOFFLER A.Future Shock[M]. CAI S Z, translated. Beijing: CITIC Press Corporation, 2006: 128.
[6] PINE B J.The Experience Economy: Work is Theatre& Every Business a Stage[M]. Boston: Harvard Business Press. 1999: 1-5.
[7] 周煜啸, 罗仕鉴, 朱上上. 手持移动设备中以用户为中心的服务设计[J]. 计算机集成制造系统, 2012, 18(2): 243-253.
ZHOU Y X, LUO S J, ZHU S S.User-centered Service Design in Handheld Mobile Devices[J]. Computer Integrated Manufacturing Systems, 2012, 18(2): 243-253.
[8] 胡飞, 冯梓昱, 刘典财, 等. 用户体验设计再研究: 从概念到方法[J]. 包装工程, 2020, 41(16): 51-63.
HU F, FENG Z Y, LIU D C, et al.Re-research on User Experience Design: From Concept to Method[J]. Packaging Engineering, 2020, 41(16): 51-63.
[9] 詹蓓灵, 陆菁. 用户体验情感测量与情感识别研究综述[J]. 包装工程, 2024, 45(12): 12-21.
ZHAN B L, LU J.A Review of Research on Emotional Measurement and Emotional Recognition in User Experience[J]. Packaging Engineering, 2024, 45(12): 12-21.
[10] 罗仕鉴, 龚何波, 林伟. 智能产品交互设计研究现状与进展[J]. 机械工程学报, 2023, 59(11): 1-15.
LUO S J, GONG H B, LIN W.Status and Progress of Design[J]. Journal of Intelligent Products Interaction Mechanical Engineering, 2023, 59(11): 1-15.
[11] 王丹阳, 唐玄辉. 基于文献综述探讨未来用户体验设计发展方向[J]. 工业设计研究, 2017(5): 143-152.
WANG D Y, TANG X H.Exploring the Future Direction of User Experience Design Based on literature Review[J]. Industrial Design Research, 2017(5): 143-152.
[12] 张一涵, 陈敬华, 裴雷, 等. 用户体验理论及其在信息系统研究领域的应用与展望[J]. 现代情报, 2025, 45(10): 166-177.
ZHANG Y H, CHEN J H, PEI L, et al.User Experience Theory and Its Application and Prospect in the Field of Information System Research[J]. Journal of Modern Information, 2025, 45(10): 166-177.
[13] 邹波, 李淑华, 吴瑶. AI驱动下制造企业的场景化产品适应性创新机制研究[J]. 研究与发展管理, 2023(10): 1-18.
ZOU B, LI S H, WU Y.Research on the Scenario-Based Product Adaptive Innovation Mechanism of Manufacturing Enterprises Driven by AI[J]. R&D Management, 2023(10): 1-18.
[14] 刘伟, 袁修干. 人机交互中情境认知的理论与应用[M]. 北京: 中国科学技术出版社, 2005.
LIU W, YUAN X G.Theory and Application of Situational Cognition in Human-Computer Interaction[M]. Beijing: China Science and Technology Press, 2005.
[15] 郜书锴. 场景理论的内容框架与困境对策[J]. 当代传播, 2015(4): 38-40.
GAO S K.Content Framework and Dilemma Countermeasures of Scenario Theory[J]. Contemporary Communication, 2015(4): 38-40.
[16] HOLTZBLATT K, BEYER H.Making Customer- centered Design Work for Teams[J]. Communications of the ACM, 1993, 36(10): 92-103.
[17] LEE J, KIM S, KIM S, et al.Context-aware Emotion Recognition Networks[C]// Proceedings of IEEE/CVF International Conference on Computer Vision. Piscataway: IEEE Press, 2019: 10142-10151.
[18] 吕晓峰. 环境心理学: 内涵、理论范式与范畴述评[J]. 福建师范大学学报(哲学社会科学版), 2011(3): 141-148.
LV X F.Environmental Psychology: Review of Content, Theory Paradigms and Category[J]. Journal of Fujian Normal University (Philosophy and Social Sciences Edition), 2011(3): 141-148.
[19] 马钧, 柏玥. 基于情境引擎的车载导航交互设计研究[J]. 汽车工程, 2024, 46(1): 18-28.
MA J, BO Y.Research on Interactive Design of Vehicle Navigation Based on Conte Engine[J]. Automotive Engineering, 2024, 46(1): 18-28.
[20] 孙可佳. 情境、具身性与技术延伸: 互动电影作为一种情动媒介[J]. 当代电影, 2025(11): 111-117.
SUN K J.Context, Embodiment and Technological Extension: Interactive Film as an Affective Medium[J]. Contemporary Cinema, 2025(11): 111-117.
[21] 徐延章. 场景理论视域下公共文化数字化服务的创新维度[J]. 图书馆学研究, 2023(11): 25-32.
XU Y Z.Innovative Dimensions of Public Digital Cultural Services from the Perspective of Scene Theory[J]. Research on Library Science, 2023(11): 25-32.
[22] 焦宝, 刘祎培. 智能超交互: 从人机交往到智能体交往[J]. 北京联合大学学报(人文社会科学版), 2024(8): 1-10.
JIAO B, LIU W P.Intelligent Hyper-Interaction: From Human-Computer Interaction to Intelligent Agent Interaction[J]. Journal of Beijing Union University (Humanities and Social Sciences Edition), 2024(8): 1-10.
[23] 项久雨. 论数智美好生活的获得感幸福感安全感[J]. 宁夏社会科学, 2025(3): 5-16.
XIANG J Y.On the Sense of Gain, Happiness and Security of a Better Life in the Era of Digital Intelligence[J]. Ningxia Social Sciences, 2025(3): 5-16.
[24] 张巨才. 分众时代消费者行为的变迁[J]. 学术交流, 2006(12): 124-127.
ZHANG J C.Changes in Consumer Behavior in the Era of Audience Segmentation[J]. Academic Exchange, 2006(12): 124-127.
[25] 吴春茂, 王轩, 陈春云. 以影响为中心: 提升老龄群体主观幸福感的智能个人助理设计研究[J]. 家具与室内装饰, 2025, 32(2): 20-27.
WU C M, WANG X, CHEN C Y.Impact-Centered: Research on the Design of Intelligent Personal Assistants to Enhance the Subjective Well-Being of the Elderly Group[J]. Furniture & Interior Design, 2025, 32(2): 20-27.
[26] 范京津. 可穿戴设备中的运动传感器技术发展历程研究(1980-2023)[D]. 南京: 南京信息工程大学, 2025.
FAN J J.Research on the Development History of Motion Sensor Technology in Wea rable Devices (1980- 2023)[D]. Nanjing: Nanjing University of Information Science and Technology, 2025.
[27] 洪岩, 刘建军. 数字时代传承发展中华优秀传统文化的实践路径[J]. 宁夏社会科学, 2025(3): 183-191.
HOGN Y, LIU J J.Practical Paths for Inheriting and Developing Excellent Traditional Chinese Culture in the Digital Era[J]. Ningxia Social Sciences, 2025(3): 183-191.
[28] 欧阳安, 崔涛, 林立. 智能农机装备产业现状及发展建议[J]. 科技导报, 2022, 40(11): 55-66.
OU Y A, CUI T, LIN L.Current Situation and Development Suggestions of the Intelligent Agricultural Machinery and Equipment Industry[J]. Science & Technology Review, 2022, 40(11): 55-66.
[29] 邓胜利, 贾瑞琪. 基于情感三层次理论的陪伴式AI用户体验研究[J]. 情报理论与实践, 2024(12): 1-12.
DENG S L, JIA R Q.Research on User Experience of Companion AI Based on the Three-Level Theory of Emotion[J]. Information Studies: Theory & Application, 2024(12): 1-12.
[30] 刘永奎, 王芊骥, 朱子璐, 等. 具身智能工业机器人: 体系架构、关键技术与案例研究[J].计算机集成制造系统, 2024(7): 1-33.
LIU Y K, WANG Q J, ZHU Z L, et al.Embodied Intelligent Industrial Robots: System Architecture, Key Technologies and Case Studies[J]. Computer Integrated Manufacturing Systems, 2024(7): 1-33.
[31] 胡飞, 姜明宇. 体验设计研究: 问题情境、学科逻辑与理论动向[J]. 包装工程, 2018, 39(20): 60-75.
HU F, JIANG M Y.Research on Experience Design: Problem Context, Disciplinary Logic and Theoretical Trends[J]. Packaging Engineering, 2018, 39(20): 60-75.
[32] MORVILLE P. User Experience Design[EB/OL]. (2020-07-11)[2024-07-12]. http://semanticstudios.com/user_experience_design/.
[33] WHITNEY Q.Balancing the 5Es: Usability[J]. Cutter IT Journal, 2004, 17(2): 4-11.
[34] GOH J C L, KARIMI F. Towards the Development of a 'User-Experience' Technology Adoption Model for the Interactive Mobile Technology[C]// Proceeding of the International Conference on HCI in Business. Cham: Springer, 2014: 620-630.
[35] HUANG M, ALI R, LIAO J.The Effect of User Experience in Online Games on Word of Mouth: A Pleasure-Arousal-Dominance(PAD) Model Perspective[J]. Computers in Human Behavior, 2017, 75(10): 329-338.
[36] BILGIHAN A.Gen Y Customer Loyalty in Online Shopping: An Integrated Model of Trust, User Experience and Branding[J]. Computers in Human Behavior, 2016(61): 103-113.
[37] WIXOM B H, TODD P A.A Theoretical Integration of User Satisfaction and Technology Acceptance[J]. Information Systems Research, 2005, 16(1): 85-102.
[38] XU J D, BENBASAT I, CENFETELLLI R T.Integrating Service Quality with System and Information Quality: An Empirical Test in the E-service Context[J]. MIS Quarterly, 2013, 37(3): 337-352.
[39] DAVIS F D.A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results[D]. Cambridge: Massachusetts Institute of Technology, 1986: 24.
[40] 孙晓枫, 赵新军, 钟莹. 基于技术进化定律的用户体验设计模型研究[J]. 工业技术经济, 2017(10): 145-150.
SUN X F, ZHAO X J, ZHONG Y.Research on User Experience Design Model Based on the Law of Technological Evolution[J]. Industrial Technology & Economy, 2017(10):145-150.
[41] 王陆军. 基于情景感知的移动应用用户体验设计研究[D]. 北京: 北京邮电大学, 2014: 19-20.
WANG L J.Research on User Experience Design of Mobile Applications Based on Context Awareness[D]. Beijing: Beijing University of Posts and Telecommunications, 2014: 19-20.
[42] 赵宇翔, 张苹, 朱庆华. 社会化媒体中用户体验设计的理论视角: 动因支撑模型及其设计原则[J]. 中国图书馆学报, 2011(5): 36-45.
ZHAO Y X, ZHANG P, ZHU Q H.Theoretical Perspectives on User Experience Design in Social Media: The Motivation Support Model and Its Design Principles[J]. Jour nal of Library Science in China, 2011(5): 36-45.
[43] 陈悦, 陈超美, 刘则渊, 等. CiteSpace知识图谱的方法论功能[J]. 科学学研究, 2015, 33(2): 242-253.
CHEN Y, CHEN C M, LIU Z Y, et al.Methodological Functions of CiteSpace Know ledge Graph[J]. Studies in Science of Science, 2015, 33(2): 242-253.
[44] VAN ECK N, WALTMAN L.Software Survey: VOSviewer, a Computer Program for Bibliometric Mapping[J]. Scientometrics, 2010, 84(2): 523-538.
[45] 郭秀娟, 王楷源, 王赫德. 基于情境分析的“撮罗子”露营帐篷设计研究[J]. 家具与室内装饰, 2025, 32(9): 60-67.
GUO X J, WANG K Y, WANG H D.Research on the Design of "Cuoluozi" Camping Tents Based on Contextual Analysis[J]. Furniture & Interior Design, 2025, 32(9): 60-67.
[46] 凌秋实, 马万利, 张海汝. 人工智能背景下算法歧视法治化路径研究——典型场景、规制困境及对策[J]. 财经问题研究, 2025(10): 39-52.
LING Q S, MA W L, ZHANG H R.Research on the Legalization Path of Algorithmic Discrimination Against the Background of Artificial Intelligence: Typical Scenarios, Regulatory Dilemmas and Countermeasures[J]. Research on Financial and Economic Issues, 2025(10): 39-52.
[47] 刘枝, 易成岐, 黄倩倩, 等. “人工智能+”行动:概念演进、作用机理、治理逻辑与发展路径[J]. 电子政务, 2025(11): 2-28.
LIU Z, YI C Q, HUANG Q Q, et al."Artificial Intelligence+" Initiative: Conceptual Evolution, Mechanism of Action, Governance Logic, and Development Path[J]. E-Government, 2025(11): 2-28.
[48] 梁可嘉, 童玲. AIGC视域下梅山非遗文化在食品包装设计中的创新表达[J]. 食品与机械, 2025, 41(10): 235-242.
LIANG K J, TONG L.Process Optimization of Meishan Intangible Cultural Heritage Food Packaging Design from the AIGC Perspective[J]. Food & Machinery, 2025, 41(10): 235-242.
[49] 向安玲, 许可. 人机何以交互: 理论溯源、范式演变与前景趋势[J]. 全球传媒学刊, 2023, 10(5): 88-105.
XIANG A L, XU K.Human-Computer Interaction: Tracing Theoretical Origins, Paradigm Shifts, and Future Trends[J]. Global Journal of Media Studies, 2023, 10(5): 88-105.
[50] 肖峰. 人工智能与认识论的哲学互释: 从认知分型到演进逻辑[J].中国社会科学, 2020, (6): 49-71.
XIAO F.The Mutual Philosophical Interpretation of Artificial Intelligence and Epistemology: From Cognitive Classification to Evolutionary Logic[J].Social Sciences in China, 2020(6): 49-71.

基金

2024年教育部人文社科艺术学规划基金项目（24YJA760108）; 2024年四川省哲学社会科学规划一般项目（SCJJ24ND181）; 2023年四川省社会科学重点研究基地数字文化与传媒研究中心一般项目（SC23DCMB009）; 2025年西华大学研究生教育教学改革与实践项目（YJG202528）; 2025年西华大学教学改革重点项目（xjjg2025016）