目的 针对AR滑雪镜等智能穿戴产品设计中用户采纳心理洞察不足、设计策略缺乏实证依据的问题,基于“刺激-机体-反应”（S-O-R）理论框架,系统性揭示AR滑雪镜的用户采纳机制并将关键心理路径转化为可操作的界面设计策略。方法 首先构建整合成就探索、社交链接、安全感知等外部刺激（S）、感知价值与感觉寻求等机体变量（O）,以及采纳意向（R）的理论模型,采用问卷调查与结构方程模型对各路径进行检验并分析感知价值的中介作用和感觉寻求的调节作用。在此基础上提出设计策略,进而构建符合AR视觉人机工学的界面信息架构与视觉规范指导设计。结果 成就探索对采纳意向的直接影响最强,社交连接次之,而安全感知需通过感知价值的完全中介间接影响采纳意向。感觉寻求特质显著正向调节感知价值对采纳意向的影响,对高感觉寻求者的解释力更强。基于上述发现设计的界面方案在可用性测试中获得较高评价,其中安全感知维度评分最高,高感觉寻求用户对成就探索功能的评分显著高于低感觉寻求用户。结论 构建了从“机制洞察-策略提炼-方案设计-效果验证”的完整设计闭环,揭示了AR滑雪镜用户采纳的心理驱动逻辑与差异化效应,形成了一套面向高风险运动场景的AR界面设计策略体系与实现路径,为AR滑雪镜及同类智能产品的用户导向创新提供理论依据与设计方法支持。
Abstract
To address the insufficient understanding of user adoption psychology and the lack of empirical evidence for design strategies in smart wearable products such as AR ski goggles, the work aims to systematically reveal the user adoption mechanism of AR ski goggles based on the "Stimulus-Organism-Response" (S-O-R) theoretical framework, and transform key psychological pathways into actionable interface design strategies. A theoretical model integrating external stimuli (S) (achievement exploration, social connection, and safety perception), organism variables (O) (perceived value and sensation seeking), and behavioral response (R) (adoption intention) was constructed. Questionnaire surveys and structural equation modeling (SEM) were employed to test the pathways, analyze the mediating role of perceived value and the moderating role of sensation seeking. Based on these findings, design strategies were proposed, and an interface information architecture and visual specification system conforming to AR visual ergonomics was developed to guide the design. Achievement exploration exerted the strongest direct effect on adoption intention, followed by social connection, while safety perception indirectly influenced adoption intention through the complete mediation of perceived value. Sensation seeking significantly and positively moderated the impact of perceived value on adoption intention, demonstrating stronger explanatory power for high sensation seekers. The interface design scheme based on the above findings received high ratings in usability testing, with safety perception receiving the highest score. High sensation seeking users rated achievement exploration features significantly higher than low sensation seeking users. This study establishes a complete design loop from "mechanism insight—strategy formulation—scheme design—effect validation," reveals the psychological driving logic and differentiation effects of AR ski goggles user adoption, and forms an AR interface design strategy system and implementation pathway for high-risk sports scenarios, providing theoretical basis and design methodology support for user-oriented innovation of AR ski goggles and similar smart products.
关键词
S-O-R理论 /
AR滑雪镜 /
用户采纳意向 /
界面设计策略
Key words
S-O-R theory /
AR ski goggles /
user adoption intention /
interface design strategy
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基金
四川省文旅厅一般项目（2024YB19）; 四川省哲学社会科学重点研究基地文旅融合发展研究中心项目（WL2025178）; 四川省哲学社会科学重点研究基地数字文化与传媒研究基地一般项目（SC25DCM10）
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