目的 针对非遗玩具设计中文化符号嫁接生硬、用户体验表层化的问题,基于用户情感共鸣理论,探究非遗玩具设计语法,为设计实践提供理论与方法支持。方法 首先基于用户情感共鸣模型,搭建非遗玩具设计要素识别框架并通过调研提取、编码相关设计要素;其次,通过DEMATEL-ISM方法解析要素间的因果与层级关系,明确要素间的影响关系与强度并将其归类为结构约束、文化词汇、行为参数和目标函数四类语法单元,进而推导出五条形式化设计规则;最后,通过绵竹年画主题的对比设计实验,验证语法的操作性和有效性。结果 构建了一套系统性的非遗玩具设计语法,将抽象文化符号转化为可执行的设计要素,有效唤起用户文化认同感与积极情感体验。结论 为非遗玩具设计提供了可复现的实践工具,拓展了情感化设计在文化创意产品领域的应用,对促进非遗的活态传承与创新性发展具有积极的参考价值。
Abstract
The work aims to explore the design grammar of intangible cultural heritage (ICH) toys based on the theory of user emotional resonance, and provide theoretical and methodological support for design practice to address the issues of rigid cultural symbol grafting and superficial user experience in the design of ICH toys. First, grounded in the user emotional resonance model, a framework for identifying design elements of ICH toys was constructed, and relevant design elements were extracted and encoded through research and investigation. Then, the DEMATEL-ISM method was employed to analyze the causal and hierarchical relationships among these elements. The influence relationships and intensities between them were clarified, and these elements were classified into four grammatical units: structural constraints, cultural vocabulary, behavioral parameters, and objective functions, from which five formal design rules were derived. Finally, a comparative design experiment themed on Mianzhu New Year paintings was conducted to verify the operability and effectiveness of the proposed grammar. This study established a systematic design grammar for ICH toys, which transformed abstract cultural symbols into actionable design elements, effectively evoking users' cultural identity and positive emotional experiences. It provides a reproducible practical tool for ICH toy design, expands the application of emotional design in the field of cultural and creative products, and offers positive reference value for promoting the dynamic inheritance and innovative development of intangible cultural heritage.
关键词
非遗玩具 /
情感共鸣 /
设计语法 /
情感化设计
Key words
intangible cultural heritage toys /
emotional resonance /
design grammar /
emotional design
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基金
2024年四川省哲学社会科学规划一般项目（SCJJ24ND181）; 四川省教育厅人文社会科学重点研究基地张大千研究中心项目（ZDQ2022）; 四川省高等学校人文社会科学重点研究基地四川多元文化研究中心（DYWH2315）; 眉山市哲学社会科学重点研究基地三苏文化研究中心资助（SS25QN007）
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