目的 在文化数字化与设计创新深度融合背景下,中国传统纹样在当代的转译与再生面临纹样符号表意断层与技术加持不匹配的双重挑战,以汽车CMF为研究对象,探究XR技术赋能传统纹样在汽车CMF中的应用,为目前中国传统文化传承创新和汽车CMF设计研究提供思路与参考。方法 首先对中国传统纹样进行梳理、分类,利用符号与传统纹样的特征同构性研究出纹样语义传递表达、语构重组规则、语用情景交融的传统纹样转译与再生框架,进而提出基于传统纹样的汽车CMF设计流程;其次结合XR技术构建沉浸式体验纹样数据库,并设计多模态融合交互模型,以实现传统纹样在汽车CMF场景中的沉浸式体验应用;最后以极氪品牌为实践对象,开展基于XR技术的传统纹样在汽车CMF中的转译与再生应用实验,并运用语义差异量表评估设计方案。结果 形成一套融合了传统纹样与XR沉浸交互体验技术的CMF设计方法体系,显著提升了用户对传统文化内涵的认知参与度与情感共鸣,极氪品牌案例验证了该方法在提升CMF设计文化价值、用户体验品质及品牌识别度方面的可行性与有效性。结论 创新性地将中国传统纹样意义与内涵、纹样转译与再生研究方法、XR技术和汽车CMF设计进行深层次结合与应用,为汽车CMF设计在传统纹样传承与创新、XR技术的多模态交互、虚实融合与用户体验优化中赋能价值,拓展了中国汽车产业创新设计的新范式。
Abstract
Under the background of the deep integration of cultural digitization and design innovation, the contemporary translation and regeneration of Chinese traditional patterns are facing the double challenges of the fault of the pattern symbols and the mismatch of the technological support. With the automotive CMF as the object of research, the work aims to explore the application of XR technology-enabled traditional patterns in the automotive CMF, so as to provide ideas and references for the current research on the inheritance and innovation of the Chinese traditional culture and the design of the automotive CMF. Firstly, Chinese traditional patterns were sorted out and classified, the feature isomorphism of symbols and traditional patterns was employed to study the traditional pattern translation and regeneration framework of pattern semantic transfer expression, linguistic restructuring rules, and linguistic situational integration, and then the automotive CMF design process based on traditional patterns was put forward. Secondly, combined with XR technology, the pattern database for immersive experience was constructed and the multimodal fusion interaction model was designed to achieve the immersive experience of traditional patterns in the automotive CMF. Finally, the experiments on the translation and regeneration of traditional patterns in automotive CMF based on XR technology were carried out with the ZEEKR brand as the practice object, and the semantic difference scale was used to evaluate the design scheme. A set of CMF design methodology system integrating traditional patterns and XR immersive interactive experience technology was formed, which significantly improved users' cognitive participation and emotional resonance of traditional cultural connotations, and the case of ZEEKR brand verified the feasibility and validity of the methodology in enhancing the cultural value of the CMF design, the quality of the user experience and the brand recognition. The innovative combination and application of the meaning and connotation of traditional Chinese patterns, pattern translation and regeneration research method, XR technology and automotive CMF design has empowered the value of automotive CMF design in the inheritance and innovation of traditional patterns, the multi-modal interaction of XR technology, the integration of virtual and real, and the optimisation of user experience, expanding the new paradigm of innovative design for China's automotive industry.
关键词
XR技术 /
交互设计 /
中国传统纹样 /
汽车CMF设计 /
符号转译与再生
Key words
XR Technology /
interaction design /
traditional Chinese patterns /
automotive CMF design /
symbol translation and regeneration
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基金
吉利学院青年科研基金项目-人文社科类（2024xskqp028）
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