目的 提升羌族草编在灯具设计中的用户感知体验,构建以多模态感知为导向的设计方法体系。方法 首先通过语义差异法（SD）构建多模态感知维度下的语义差异量表,量化用户对羌族草编灯具在视觉、触觉感官维度的主观感知及其引发的情感体验倾向;其次运用联合分析法（CA）建立用户感知偏好模型,计算各设计属性的效用值与模态权重,明确用户偏好的造型风格;最后引入模糊综合评价法（FCE）对多模态数据进行模糊融合,形成综合感知值并划分感知区间,为灯具光照模式的动态自适应调节提供量化依据。结果 研究最终构建了以“有机流线型”造型、“顺滑光织”肌理与“草木原色”风格为核心的羌族草编系列灯具,并且具备在“休憩、柔光、专注”3种感知模式间智能切换、并自动调节相应光参数的能力。结论 研究构建了以羌族“自然观、工艺观、色彩观”为文化解码基石,以“感知提取-偏好建模-感知融合-设计转化”为量化路径的系统方法,为非遗产品的多模态体验优化与用户导向设计提供了可操作的方法论框架。
Abstract
The work aims to enhance the user perception experience of Qiang ethnic straw weaving lamps and establish a design method system oriented towards multimodal perception. Firstly, a semantic difference scale within the multimodal perception dimension was constructed by semantic differential method (SD) to quantify users' perceptions and emotional tendencies to Qiang ethnic straw weaving lamps in the visual and tactile dimensions. Then, a user perception preference model was established and the attribute utility value and modal weight of each design attribute were calculated by conjoint analysis (CA) to clarify the preferred modeling styles of users. Finally, the fuzzy comprehensive evaluation (FCE) was adopted to conduct fuzzy fusion of multimodal data to form a comprehensive perception value and divide the perception interval. This provided a quantitative basis for dynamic adaptive adjustment of lamp modes. Ultimately, the research proposed a design scheme for the Qiang ethnic straw weaving series lamps, which was centered on the "organic streamlined" shape, "smooth light weaving" texture and "natural color of grass and wood" style. This design supported the intelligent switching of three perception modes: "rest", "soft light" and "concentration", as well as the adaptive adjustment of light parameters. In conclusion, this study has developed a systematic approach based on the cultural decoding of the Qiang ethnic group's "natural view, craftsmanship view, and color view", and with the quantitative path of "perception extraction-preference modeling - perception fusion - design transformation", providing a quantifiable analytical framework for the multimodal experience optimization and user-oriented design of intangible cultural heritage products.
关键词
多模态感知 /
羌族草编 /
灯具设计 /
语义差异法 /
联合分析法 /
模糊综合评价法
Key words
multimodal perception /
Qiang ethnic straw weaving /
lamp design /
semantic differential method (SD) /
conjoint analysis (CA) /
fuzzy comprehensive evaluation (FCE)
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基金
四川省哲学社会科学重点研究基地现代设计与文化研究中心资助项目（MD25B007）
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