目的 通过对淮阳太昊陵文化元素的深入挖掘,运用扎根理论分析其在文创产品设计中的应用价值,以提升太昊陵文创产品的文化内涵和市场竞争力,推动淮阳地域文化的传承与发展。方法 本研究采用扎根理论研究方法,通过数据库检索、公众号筛选以及Python网络爬虫技术等多种渠道收集网络评论数据。对获取的原始资料进行三级编码分析包括开放性编码、主轴编码和选择性编码,通过持续比较和概念化过程,最终构建文化元素与文创产品设计之间的逻辑关系。结果 研究得出文创产品开发需求中情感价值为主体价值需求、社会价值为客观价值需求、功能价值为次要价值需求,并从三大核心范畴内分析太昊陵文创产品设计价值需求模型及其各影响元素之间的关系。结论 扎根理论为淮阳太昊陵文创产品设计提供了科学的研究路径,能够有效挖掘文化元素的内在价值,并转化为具有市场潜力的文创产品。该研究不仅丰富了太昊陵文创产品的设计理论,也为其他地域文化文创产品的开发提供了借鉴。
Abstract
The work aims to conduct an in-depth exploration of the cultural elements of Taihao Mausoleum in Huaiyang, and apply the grounded theory to analyze the application value of these elements in the design of cultural and creative products, so as to enhance the cultural connotations and market competitiveness of the cultural and creative products related to Taihao Mausoleum, thereby promoting the inheritance and development of Huaiyang's regional culture. Adopting the grounded theory research approach, online comment data were sourced from renowned databases, official public accounts, and online reviews collected through the use of Python software. Open coding, axial coding, and selective coding were carried out on the primary data to establish the logical connection between cultural elements and the design of cultural and creative products. The research findings indicated that emotional value represented the primary demand for the development of cultural and creative products. Social value constitutes the objective value demand, while functional value is the secondary value demand. Additionally, an analysis was made within three core categories regarding the design value demand model of the cultural and creative products of Taihao Mausoleum and the relationships among its various influencing elements. The grounded theory offers a scientific research framework for the design of cultural and creative products related to Taihao Mausoleum in Huaiyang. It can effectively uncover the inherent value of cultural elements and translate them into cultural and creative products with market potential. This study not only enriches the design theory of Taihao Mausoleum's cultural and creative products but also provides valuable references for the development of cultural and creative products of other regional cultures.
关键词
扎根理论 /
价值需求 /
文创产品设计
Key words
grounded theory /
value demand /
cultural and creative product design
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基金
2026年度河南省高校人文社会科学研究一般项目（2026-ZDJH-944）; 河南省高等教育教学改革研究与实践项目（2021SJGLX520）; 2023年河南省哲学社会科学规划年度项目（2023CYS061）; 河南省专创融合示范课《住宅空间设计》（2022-122）
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