目的 针对民族博物馆文创文化认知门槛高与知识转化困难的深层矛盾,引入图式理论构建结构性、关联性、动态性设计策略框架,以红瑶生态博物馆为案例验证其有效性。方法 运用实地考察与调研手段收集红瑶生态博物馆文创的现状资料,归纳其中不足。基于问题分析结果,引入图式理论对结构性、关联性、动态性三个方面提出策略框架,同时采用层次分析法对元素进行了权重量化,依据权重指标遴选要素,结合图式理论将策略细化为可落地的方法。结果 形成的文创产品在一致性、功能性及显著性三个维度上均取得了显著提升,能够更好地满足游客的使用需求和情感体验。结论 本文中文创产品设计所提出的策略,能够有效解决红瑶生态博物馆文创产品的现存短板,验证了图式理论驱动的设计策略框架的有效性,为民族博物馆文创开发提供了可复用的方法论路径。
Abstract
Addressing the deep-seated contradiction between high cultural cognitive thresholds and difficult knowledge transformation in ethnic museum cultural and creative product design, the work aims to introduce the schema theory to construct a design strategy framework encompassing structural, associational, and dynamic dimensions and validate the framework with Hongyao Ecological Museum as the case study. Field investigations and surveys were used to collect the existing cultural and creative materials in Hongyao Ecological Museum and summarize the deficiencies. Based on problem analysis, the schema theory was introduced to propose a strategic framework from structural, associational, and dynamic dimensions, while the Analytic Hierarchy Process (AHP) was employed to quantitatively weigh elements and select core elements based on weights, and finally refine design strategies into actionable methods combined with the schema theory. The resulting cultural and creative products achieved significant improvements in consistency, functionality, and distinctiveness, better satisfying tourists' practical needs and emotional experiences. In conclusion, the proposed strategies effectively address the existing shortcomings of Hongyao Ecological Museum's cultural and creative products, verify the effectiveness of the schema theory-driven design strategy framework, and provide a replicable methodological pathway for ethnic museum cultural and creative development.
关键词
图式理论 /
红瑶生态博物馆 /
文创产品设计
Key words
schema theory /
Hongyao Ecological Museum /
cultural and creative product design
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基金
广西哲学社会科学规划项目（23FWY048）
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