基于KANO模型与PSS架构的广东醒狮非遗文创系统设计研究

高尚卿; 田甜; 杨钦

doi:10.19554/j.cnki.1001-3563.2026.12.040

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (12) : 463-475. DOI: 10.19554/j.cnki.1001-3563.2026.12.040

设计研讨

基于KANO模型与PSS架构的广东醒狮非遗文创系统设计研究

高尚卿, 田甜^*, 杨钦

作者信息 +

Cultural and Creative System Design of Guangdong Lion Dance Intangible Cultural Heritage Based on KANO Model and PSS Architecture

GAO Shangqing, TIAN Tian^*, YANG Qin

Author information +

文章历史 +

摘要

目的当前,同质化与叙事单薄问题已成为整个国潮文创产业的普遍困境。就广东醒狮而言,其重造物、轻谋事的表象背后,实则是受制于传统制造业供应链的路径依赖,以及动态传承逻辑的断层。醒狮作为“武舞一体、重场域交互”的活态文化,其基因很难被扁平的静态实物所承载,割裂的产业链条也无法支撑深度的体验构建。方法运用SWOT分析梳理产业生态,确立由单一产品向服务系统的转型策略;通过用户旅程图（UJM）识别体验断层;结合KJ法与KANO模型对用户感性需求进行量化分级,精准锚定设计重点。结论本研究构建了包含服务前兴趣激发、服务中沉浸体验、服务后情感延续的醒狮IP服务蓝图。设计实践证明,服务设计能够有效整合离散的非遗资源,通过将文创产品转化为服务触点,实现了从“物理功能消费”向“文化意义体验”的转变,为传统非遗的系统性活化提供了创新路径。

Abstract

Currently, homogenization and weak narrative have become prevalent challenges across China's national trend cultural and creative industry. When it comes to Guangdong Lion Dance, its apparent focus on physical creation over cultural planning stems from path dependence rooted in the supply chain of traditional manufacturing and a breakdown in the logic of dynamic inheritance. As a living culture that integrates martial arts and dance and emphasizes situational interaction, the essence of Lion Dance can hardly be conveyed by flat static products. Moreover, the fragmented industrial chain fails to underpin the creation of immersive in-depth experiences. SWOT analysis was used to analyze the industry ecosystem and establish a transformation strategy from single products to a service system. User journey mapping (UJM) was used to identify experience gaps. The KJ method and the KANO model were combined to quantify and classify user emotional needs, accurately anchoring design priorities. A blueprint for Lion Dance IP services is constructed, encompassing pre-service interest stimulation, immersive service experience, and post-service emotional continuation. Design practice demonstrates that service design can effectively integrate discrete intangible cultural heritage resources. By transforming cultural and creative products into service touchpoints, it achieves a shift from "physical functional consumption" to"cultural meaning experience", providing an innovative path for the systematic revitalization of traditional intangible cultural heritage.

导出引用1

高尚卿, 田甜, 杨钦. 基于KANO模型与PSS架构的广东醒狮非遗文创系统设计研究[J]. 包装工程. 2026, 47(12): 463-475 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.040

GAO Shangqing, TIAN Tian, YANG Qin. Cultural and Creative System Design of Guangdong Lion Dance Intangible Cultural Heritage Based on KANO Model and PSS Architecture[J]. Packaging Engineering. 2026, 47(12): 463-475 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.040

中图分类号： TB482

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