非物质文化遗产元素赋能数字文创设计的实践研究

刘楠

doi:10.19554/j.cnki.1001-3563.2026.12.041

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (12) : 476-480. DOI: 10.19554/j.cnki.1001-3563.2026.12.041

设计研讨

非物质文化遗产元素赋能数字文创设计的实践研究

刘楠

作者信息 +

Practical Research on Empowering Digital Cultural and Creative Design with Intangible Cultural Heritage Elements

LIU Nan

Author information +

文章历史 +

摘要

目的通过分析非物质文化遗产元素在数字文创设计中的意义与应用方法,探讨其潜力与挑战,并提出有效的应用策略,旨在为非物质文化遗产的保护与传承提供新的思路,同时为数字文创产业的发展注入新的活力。方法采用文献研究法、案例分析法等方法,对数字文创设计融入非遗元素的形式和数字文创设计融入非遗元素的途径展开研究。结论非物质文化遗产元素在数字文创设计中的应用不仅有助于文化的传承与传播,还能提升文创产品的文化内涵和市场竞争力。然而,在实际操作过程中,仍面临诸如技术瓶颈、版权保护、商业化运作等挑战。为了更好地实现非物质文化遗产元素的数字化应用,可以运用绘画、雕塑、造型等形式创造更多有特色的作品,通过重组传统纹样、丰富色彩搭配、使用虚拟技术、进行数字化工艺再现等途径促进非物质文化遗产元素在数字文创设计中的应用。

Abstract

The work aims to examine the significance and methodologies of integrating intangible cultural heritage (ICH) elements into digital cultural creativity design, explore their potential, address existing challenges, and propose actionable strategies to revitalize ICH preservation while fostering innovation in the digital cultural and creative industries. Through a combination of literature review and case studies, both the conceptual frameworks and practical pathways for embedding ICH elements into digital design processes were analyzed. In conclusion, Incorporating ICH elements into digital cultural creativity design enhances cultural continuity, enriches product narratives, and strengthens market appeal. However, challenges such as technical limitations, intellectual property concerns, and commercialization barriers persist in practical operation. To optimize digital applications of ICH, designers can leverage artistic forms (e.g., painting, sculpture, and 3D modeling) and adopt strategies including reinterpretation of traditional motifs, dynamic color systems, virtual reality integration, and digital craftsmanship.

导出引用1

刘楠. 非物质文化遗产元素赋能数字文创设计的实践研究[J]. 包装工程. 2026, 47(12): 476-480 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.041

LIU Nan. Practical Research on Empowering Digital Cultural and Creative Design with Intangible Cultural Heritage Elements[J]. Packaging Engineering. 2026, 47(12): 476-480 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.041

中图分类号： TB482

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