传统文化符号的视觉化表达与现代文创产品设计应用研究

张海龙

doi:10.19554/j.cnki.1001-3563.2026.12.043

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (12) : 492-497. DOI: 10.19554/j.cnki.1001-3563.2026.12.043

设计研讨

传统文化符号的视觉化表达与现代文创产品设计应用研究

张海龙

作者信息 +

Visual Expression of Traditional Cultural Symbols and Their Application in Modern Cultural and Creative Product Design

ZHANG Hailong

Author information +

文章历史 +

摘要

目的探讨传统文化符号在现代文创产品设计中的应用,以期在传承与创新中找到平衡点,促进文化认同和产业发展的双重提升。方法采用文献资料法和案例研究法,查阅了关于传统文化符号和现代文创产品设计的相关文献,了解现有研究成果和应用现状并通过对传统文化符号的系统梳理和分析,结合现代设计理念和技术手段,提出了一系列将传统文化符号融入现代文创产品设计的方法和策略。结论传统文化符号的应用不仅能够增强文创产品的文化内涵和艺术价值,传承和弘扬传统文化,而且能有效提升产品的市场竞争力和消费者满意度,推动文创产业的可持续发展。因此传统文化符号在现代文创产品设计中的应用是一个可行且有效的路径。

Abstract

The work aims to explore the application of traditional cultural symbols in modern cultural and creative product design, so as to find a balance between inheritance and innovation, and promote the dual enhancement of cultural identity and industrial development. Through literature review and case study, relevant literature on traditional cultural symbols and modern cultural and creative product design was consulted to understand existing research results and application status. Through systematic sorting and analysis of traditional cultural symbols, combined with modern design concepts and technical means, a series of methods and strategies for integrating traditional cultural symbols into modern cultural and creative product design were proposed. In conclusion, the application of traditional cultural symbols can not only enhance the cultural connotation and artistic value of cultural and creative products, inherit and promote traditional culture, but also effectively improve the market competitiveness and consumer satisfaction of products, and promote the sustainable development of the cultural and creative industry. Therefore, the application of traditional cultural symbols in modern cultural and creative product design is a feasible and effective path.

导出引用1

张海龙. 传统文化符号的视觉化表达与现代文创产品设计应用研究[J]. 包装工程. 2026, 47(12): 492-497 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.043

ZHANG Hailong. Visual Expression of Traditional Cultural Symbols and Their Application in Modern Cultural and Creative Product Design[J]. Packaging Engineering. 2026, 47(12): 492-497 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.043

中图分类号： TB482

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