目的 提取岭南连环画封面视觉元素特征,分析连环画艺术数字化的研究现状问题。探究格式塔心理学融入岭南数字连环画阅读视觉及交互需求转化,提高岭南连环画用户阅读体验,为岭南连环画艺术提供新视角参考。方法 运用格式塔心理学设计法则和“KANO-AHP”定性定量方法对岭南数字连环画APP用户进行用户需求研究,构建了“感知-需求-设计”岭南数字连环画用户需求的设计模型。基于KANO模型集用户阅读视觉需求,依据Better-Worse系数归纳设计需求对应属性;运用AHP层次分析模型,计算各需求权重值与综合排序,依据需求权重排序的岭南连环画APP设计模型。结果 将格式塔心理学七大设计法则融入岭南数字连环画APP视觉设计,其KANO模型中必备型、期望型、兴奋型与AHP层次分析权重排序结果相匹配,应用于岭南数字连环画APP设计实践。结论 格式塔心理学设计法则结合定性定量研究应用于岭南连环画APP设计,有效提高数字连环画阅读的视觉体验、交互体验设计等,为岭南连环画艺术的文化传播提供了切实可行的路径。
Abstract
The work aims to extract the visual element features of the covers of Lingnan comic strips and analyze the current research status of the digitalization of the comic strip art, so as to explore the integration of Gestalt psychology into the transformation of visual and interactive needs for reading Lingnan digital comic strips, improve the reading experience of Lingnan comic strip users, and provide a new perspective reference for the art of Lingnan comic strips. The user needs of the Lingnan Digital Comic Strip APP users were studied by applying the Gestalt psychology design principles and the "KANO-AHP" qualitative and quantitative method, and a design model of "perception - demand - design" for the user needs of the Lingnan Digital Comic Strip APP was constructed. Based on the KANO model set of users' reading visual needs, the corresponding attributes of the design needs were summarized according to the Better-Worse coefficient. By using the Analytic Hierarchy Process (AHP) model, the weight values of each need and the comprehensive ranking were calculated. Based on the ranking of the need weights, the design model of the Lingnan Comic Strip APP was obtained. The seven design principles of Gestalt psychology were integrated into the visual design of the Lingnan Digital Comic Strip APP. The essential type, expectation type and excitement type in its KANO model were matched with the weight ranking results of AHP and applied to the design practice of the Lingnan Digital Comic Strip APP. The Gestalt psychology design principles, combined with qualitative and quantitative research, are applied to the design of the Lingnan Comic Strip APP, effectively enhancing the visual experience and interactive experience design of digital comic strip reading, and providing a practical and feasible path for the cultural dissemination of Lingnan comic strip art.
关键词
格式塔心理学 /
岭南连环画 /
Kano-AHP /
连环画APP视觉设计
Key words
Gestalt psychology /
Lingnan comic strips /
Kano-AHP /
visual design of comic APP
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基金
国家社会科学基金（艺术学）一般项目“讲好中国故事视域中‘小人书'的跨文化转译与传播研究”（24BH180）
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