基于越南语境的花山岩画跨文化符号转译与设计创新

王莉; 蒋燕森; 徐英桥

doi:10.19554/j.cnki.1001-3563.2026.12.047

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (12) : 537-550. DOI: 10.19554/j.cnki.1001-3563.2026.12.047

设计研讨

基于越南语境的花山岩画跨文化符号转译与设计创新

王莉, 蒋燕森^*, 徐英桥

作者信息 +

Cross-cultural Symbol Translation and Design Innovation of the Huashan Rock Painting Based on the Vietnamese Context

WANG Li, JIANG Yansen^*, XU Yingqiao

Author information +

文章历史 +

摘要

目的基于花山岩画跨文化设计实践,构建跨文化设计方法论,推动中国文化遗产的创新性设计转化与国际传播。方法基于Hofstede文化维度理论,通过对比中越文化维度,结合层次分析法与眼动实验,协同越南设计师、留学生和游客志愿者提取跨文化特征词与特征符号。运用图解语义评估、形状文法和设计评估方法进行符号分析与设计转译。结果通过文化特征词及高关注度视觉符号的筛选,经图解、设计与评估完成花山岩画海报与文化创意产品设计应用。结论设计过程确保了方案在文化识别度与审美接受度上的有效性,构建了跨文化维度理论与眼动实验相结合的研究模式及设计转译路径,为推动中越两国文旅合作开展提供了实践案例,也为中国文化遗产的创新型国际传播提供了方法论支持。

Abstract

The work aims to take the cross-cultural design practice of Huashan rock paintings as a case study to construct a cross-cultural design methodology to promote the creative transformation and innovative dissemination of Chinese cultural heritage. Based on Hofstede's theory of cultural dimensions, cross-cultural characteristic words and characteristic symbols were extracted by comparing the cultural dimensions of China and Vietnam and combining hierarchical analysis method and eye movement experiments in collaboration with Vietnamese designers, international students and tourist volunteers. Graphic semantic evaluation, shape grammar and design evaluation methods were adopted for symbol analysis and design translation. By screening cultural characteristic words and high-profile visual symbols, the design and application of Huashan rock painting posters and cultural and creative products were completed through illustration, design and evaluation. The design process ensures the effectiveness of the program in terms of cultural recognition and aesthetic acceptance, and builds a cross-cultural translation design path integrating the theory of cultural dimension and quantitative analysis, which provides a practical case for the cultural and tourism cooperation between China and Vietnam, and also offers methodological support for the innovative international communication of China's cultural heritage.

导出引用1

王莉, 蒋燕森, 徐英桥. 基于越南语境的花山岩画跨文化符号转译与设计创新[J]. 包装工程. 2026, 47(12): 537-550 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.047

WANG Li, JIANG Yansen, XU Yingqiao. Cross-cultural Symbol Translation and Design Innovation of the Huashan Rock Painting Based on the Vietnamese Context[J]. Packaging Engineering. 2026, 47(12): 537-550 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.047

中图分类号： TB472

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