目的 研究AIGC技术在茶叶包装设计中的使用,分析AIGC技术对茶叶包装设计的促进作用,提升茶叶包装设计的效率和质量。方法 通过文献研究法过滤AIGC技术的关键要素,通过案例分析与比较分析法研究AIGC技术对茶叶包装的促进作用及其局限性。在此基础上,通过实验法研究AIGC的实效性,为理论研究提供实验支撑。结论 AIGC技术以大模型、超级算法、深度学习技术加快了茶叶包装设计效率,提升了茶叶包装设计质量,从根本上推动了茶叶包装设计的产业升级。
Abstract
The work aims to study the application of AIGC technology in tea packaging design and analyze its promoting effect on tea packaging design, so as to improve the efficiency and quality of tea packaging design by investigating AIGC technology. The key elements of AIGC technology were filtered through literature research, and the promoting effect and limitations of AIGC technology on tea packaging were investigated through case analysis and comparative analysis. On this basis, the effectiveness of AIGC was studied through experimental and quantitative analysis methods, providing experimental support for previous research. AIGC technology accelerates the efficiency of tea packaging design and improves the quality of tea packaging design through super algorithms, large models, and deep learning techniques, fundamentally promoting the industrial upgrading of tea packaging design.
关键词
AIGC技术 /
茶叶 /
包装设计
Key words
AIGC technology /
tea /
packaging design
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 张怡赟. AI赋能: 引领包装设计新革命[J]. 印刷经理人, 2024(2): 25-26.
ZHANG Y Y.AI Empowerment: Leading the New Revolution of Packaging Design[J]. Printing Manager, 2024(2): 25-26.
[2] 陈仲梅. 果醋包装设计研究[J]. 艺海, 2010(7): 103-104.
CHEN Z M.Study on Packaging Design of Fruit Vinegar[J]. ehai, 2010(7): 103-104.
[3] 陈志莹, 郝佳颖. 浅谈图形语言在茶叶包装设计中的演绎与应用[J]. 艺术与设计(理论), 2016(10): 57-59.
CHEN Z Y, HAO J Y.Introduction to Graphical Language Interpretation and Application in the Tea Packing Design[J]. Art and Design, 2016(10): 57-59.
[4] 韦佳. 中外茶叶包装设计中色彩艺术性[J]. 上海包装, 2016(12): 39-41.
WEI J.Color Artistry in Chinese and Foreign Tea Packaging Design[J]. Shanghai Packaging, 2016(12): 39-41.
[5] 余文莉, 吴新星. 中国茶文化对茶叶包装设计的影响及相关性探析[J]. 福建茶叶, 2016, 38(11): 187-188.
YU W L, WU X X.Influence of China Tea Culture on Tea Packaging Design and Correlation Analysis[J]. Tea in Fujian, 2016, 38(11): 187-188.
[6] 段培力. AI技术在产品包装上的应用[J]. 中国广告, 2019(11): 63-65.
DUAN P L.Application of AI Technology in Product Packaging[J]. China Advertising, 2019(11): 63-65.
[7] 贾羽洁, 刘立园, 温婧琦. CASA理论视角下人工智能在人机协同设计领域中的应用研究[J]. 包装与设计, 2025(1): 90-92.
JIA Y J, LIU L Y, WEN J Q.Research on the Application of Artificial Intelligence in Human-Machine Collaborative Design from the Perspective of CASA Theory[J]. Package & Design, 2025(1): 90-92.
[8] 唐静. AI图像生成技术在非遗包装设计中的应用[J]. 上海包装, 2024(11): 13-15.
TANG J.Application of AI Image Generation Technology in the Design of Intangible Cultural Heritage Packaging[J]. Shanghai Packaging, 2024(11): 13-15.
[9] 李国志, 丁毅, 李文凤. 浅析智能化包装的应用与发展[J]. 商场现代化, 2008(33): 177.
LI G Z, DING Y, LI W F.A Brief Analysis on the Application and Development of Intelligent Packaging[J]. Market Modernization, 2008(33): 177.
[10] 郭全中, 张金熠. AI+人文: AIGC的发展与趋势[J]. 新闻爱好者, 2023(3): 8-14.
GUO Q Z, ZHANG J Y.AI+ Humanism: Development and Trend of AIGC[J]. Journalism Lover, 2023(3): 8-14.
[11] 戴梅萍. AI数字技术在产品包装设计中的创新应用[J]. 绿色包装, 2024(12): 99-102.
DAI M P.Innovative Application of AI Digital Technology in Product Packaging Design[J]. Green Packaging, 2024(12): 99-102.
[12] 吴新星, 徐素洁. 茶产品包装的设计要素分析[J]. 福建茶叶, 2016, 38(11): 175-176.
WU X X, XU S J.Analysis of Design Elements of Tea Product Packaging[J]. Tea in Fujian, 2016, 38(11): 175-176.
[13] 龙敏飞. AIGC在数字文化建设中的应用研究[N]. 云南日报,2024-02-20(5).
LONG M F. Research on the Application of AIGC in Digital Culture Construction[J]. Yunnan Daily, 2024- 02-20(5).
[14] 蒋薇, 门朝威. 基于虚拟技术的产品包装设计系统研究[J]. 包装工程, 2008, 29(3): 158-160.
JIANG W, MEN C W.Research on Product Packaging Design System Based on Virtual Technique[J]. Packaging Engineering, 2008, 29(3): 158-160.
[15] 马菁. 探讨饮品包装的趣味性设计[J]. 现代装饰(理论), 2016(6): 85.
MA J.Discussion on the Interesting Design of Beverage Packaging[J]. Modern Decoration (Theory), 2016(6): 85.
[16] 史占中, 郑世民, 蒋越. ChatGPT与AIGC产业链[J]. 上海管理科学, 2023, 45(2): 12-14.
SHI Z Z, ZHENG S M, JIANG Y.ChatGPT and AIGC Industry Chain[J]. Shanghai Management Science, 2023, 45(2): 12-14.
[17] 卢世主, 闵子怡, 黄秋雨, 等. 自然语言处理模型与文本图像生成技术驱动下的包装设计[J]. 包装工程, 2024, 45(22): 232-241.
LU S Z, MIN Z Y, HUANG Q Y, et al.Packaging Design Driven by Natural Language Processing Model and Text Image Generation Technology[J]. Packaging Engineering, 2024, 45(22): 232-241.
基金
四川省哲学社会科学重点实验室“中华民族优秀传统文化艺术数字化智慧实验室”资助项目(2025SYS020)