“粤字号”农产品品牌IP形象设计与叙事策略研究

熊强, 王雪伊, 冯凤萍, 廖颖轩

IP Image Design and Narrative Strategy of "Guangdong Style" Agricultural Product Brand

XIONG Qiang, WANG Xueyi, FENG Fengping, LIAO Yingxuan

包装工程（设计栏目） . 2024, (12): 447 -456 . DOI: 10.19554/j.cnki.1001-3563.2024.12.046