基于“故宫文创”的产品价值感知与消费需求影响研究
王棋壹, 雷青, 康祖怡
Product Value Perception and Consumption Demand Influence Based on the "Cultural and Creative Products of the Palace Museum"
WANG Qi-yi, LEI Qing, KANG Zu-yi
包装工程(设计栏目)
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2023, (14): 224
-234
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DOI: 10.19554/j.cnki.1001-3563.2023.14.024