基于S-O-R理论的秦绣文创产品顾客购买意向影响研究
杨惠珺, 谭婷
Influence on Customer's Purchase Intention for Qin Embroidery Cultural and Creative Products Based on S-O-R Theory
YANG Hui-jun, TAN Ting
包装工程(设计栏目) . 2022, (24): 287 -293 .  DOI: 10.19554/j.cnki.1001-3563.2022.24.033