基于扎根理论的湖南农产品区域公用品牌危机防范与对策分析
朱碧玉, 王佩之, 赵阳
Crisis Prevention and Countermeasure Analysis of Hunan Agricultural Products Regional Public Brand Based on Rooted Theory
ZHU Biyu, WANG Peizhi, ZHAO Yang
包装工程(设计栏目)
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2025, (20): 296
-305
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DOI: 10.19554/j.cnki.1001-3563.2025.20.026