基于BTM-Kano模型的红色主题文创产品消费者需求研究
蒋玉, 李玉鹏
Mining and Analysis of Consumer Demands for Red-themed Cultural and Creative Products by Integrating BTM and Kano Model
JIANG Yu, LI Yupeng
包装工程(设计栏目)
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2025, (22): 140
-151
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DOI: 10.19554/j.cnki.1001-3563.2025.22.014