In order to provide more sufficient data support and theoretical basis in the modelling design process of the mining equipment, eye-tracking experiment is used in this paper to confirm the zonal significance and priority. Visual heat maps and visual trajectory maps are obtained by analyzing the eye movement trajectory and physiological data. By analyzing the user's visual attention points related to the zones with product features, the priorities and sequence of design features could be distinguished, so as to shorten the trial period and promote the efficiency, optimizing the project. In this experiment, it is realized that the driving zone, tyre zone, and then the bucket zone and vehicle body zone catch the major attention. This discovery could be utilized in intelligent scraper shape design, complementing the current way of designing relying on designers' experience, validating the availability to use eye movement experiment in mining equipment design process to distinguish the priority of different zones. The scientificity and rationality of design is also promoted.