Taking the design of a seat correction chair as an example, this paper aims to analyze and research the product conception and the demand process and find the deficiency of existing processes, combine with customer demand driven by the needs of customers come to the product design process. Through this process, the products are designed to be driven by customer demand products. The information collected about customer needs is organized through KJ method and the principle of QFD is used to transform customer needs. The customer requirement analysis process is integrated with the product conceptualization process, and the new product conceptualization process is improved and innovated. The customer-driven product conceptualization process is obtained, and the final product is designed through this process. The product conception process is completed more friendly and systematically that makes up for the original process for the lack of customer demand this part, which on the one hand to improve customer satisfaction with the use of products, on the other hand, also improve the overall efficiency of the designer in the entire design process. The final product design is not only in line with the designer’s design concept, but also in line with the customer’s use of the needs.