Toexplore the effective method of liquor packaging designbased onthe emotional needs of the new generation of consumers. This paper analyzed the change of the main structure of social consumption and the different emotional needs of the new generation of consumers, and adopted in-depth interviews and eye tracking techniques to obtain diversified emotional needs of new generation of consumers in liquor packaging. Combined with the concept of interactive packaging design, the relationship between liquor packaging design and the emotional needs of the new generation of consumers was analyzed. Suggested that the liquor packaging design should conform to the new trend of the times and embody distinct personality. Make full use of interactive design means to innovate, so as to meet the demand of new generation consumer groups for liquor packaging. The interactive liquor packaging design based on emotional needs can enhance the interaction between the new generation of consumers and liquor packaging, enable consumers to obtain diversified emotional experience in the consumption process, so as to achieve the purpose of promoting consumption, so as to make interactive liquor packaging serve enterprises and society well.