The culture of praying for blessing originates from the traditional Chinese culture of praying for happiness. There are also traces of praying views on many unearthed cultural relics. With the promotion of cultural and tourism integration, praying activities gradually develop towards regional folklore and tourism experience. Taking Chengdu JINSHA Museum as an example, it has successfully held the “JINSHA Sun Festival” for many years, and take this as an opportunity to promote the festival activities of praying for blessings and sacrifices in ancient SHU and the evolution direction of cultural consumption of daily park tour. Taking the creation of the Jinsha blessing culture and blessing cultural and creative products as design practical cases, analyze the characteristics of the construction of praying culture in the tourism field, and based on the user experience element model and the blessing cultural genes and implementation conditions to carry out the experience design and creative practice of praying culture, and prospect and reflect on the development of blessing cultural experience. On the one hand, museums can enhance the experience quality and spiritual culture of cultural consumption with the help of praying activities; on the other hand, through IP mining and construction of praying culture, museums can establish their brand, and enhance the development vitality of cultural and museum industry integrated with urban tourism and regional culture.