On the basis of understanding the narrative structure of Han Dynasty portrait art, this paper aims to get involved in the methods and paths of design elements and explore the possibility of the link between the form, function, media of design and traditional art elements. In the integration of inheritance and innovation, we explore the influence of traditional cultural values on the construction of design innovation, the social infiltration of aesthetic education and the current lifestyle. The design method of this “Daily Portrait of Han Dynasty” cultural and creative product was based on the material of “Welcoming Guests and Banqueting”. The banqueting picture was decomposed into several “components”:music and dance, auspicious decoration, hunting cooking, etc., to restore the context of “Daily Portrait of Han Dynasty”. The design extracted the “modular” structure and narrative language of images. From the expression characteristics of visual image of Han Dynasty portrait art, this paper deduced the graphic derivation, modeling semantics and series combination. The conclusion of this paper is that the artistic symbols of Han Dynasty are “normalization” in the product design of Han portrait creation with new media, and pay attention to the internal correlation between symbols and product functions. Daily objects are not only “used”, but also infused with human emotions and special historical situations. The designer reproduces the historical original mirror of the Han Dynasty portrait art through various media, and the consumers feel the visual language of the design in the cultural context, so as to realize the modern communication of traditional culture.