The cultural creative products, as the carrier of the cultural connotation of the library, are the innovative ways to spread the culture of the university library, and the combination of the design of the cultural creative products and the traditional culture is the way to promote the wide spread of the cultural value connotation, this paper aims to put forward the path of cultural creative product design in university library under the concept of cultural communication by through the cultural value embodiment of setting up the consciousness of cultural creative product design in the university library. This paper put forward the connotation and significance of the cultural and creative product design of university libraries under the concept of cultural communication, explain the current situation of cultural and creative product design of university libraries under the concept of cultural communication, and use regional culture, intangible cultural heritage and traditional culture as the communication value in cultural and creative product design reflect in the process, and get the realization way of the design concept of cultural and creative products of the university library. The conclusion is to integrate the multi-cultural design elements of our country into the design concept of cultural and creative products, using new technologies, new techniques and new innovative thinking and ways, exploring the cultural and creative products that adapt to the cultural perception and spiritual experience needs of university users to improve the basic social literacy and national literacy of college students, and has the educational significance of social communication and knowledge culture.