This paper aims to explore the artistic tendency of graphic design under the aesthetic effect. Under the influence of the change of people’s aesthetic ideas, the great transformation and innovation have become a trend, and aesthetic consciousness and aesthetic expression are constantly strengthened in various artistic fields to create conditions for the sublimation of artistic effects. Based on the current time background and the escalating of aesthetic pursuit, the paper explores the creation of aestheticization in the field of graphic design, analyzes the development trend of graphic design and the main factors, audience, and then focuses on the function, the strengthening of the visual impact of the composition and highlight on the bottom, and explores the aesthetic elements in one of the artistic performance. At a time when resources and information are constantly diverse and rich, the aesthetic elements are transformed artistically and applied creative into graphic design, which can improve the design on visual and emotional effect, get more people’s attention and love, and will lead to more ideal design in effect at the same time, successfully shaping the unique cultural charm.