This paper aims to explore the effective integration and penetration of traditional cultural elements in the field of graphic design. Based on the current status of China’s economic and cultural development, the design style of modern graphic design trends and thirst for national culture elements are analyzed. And then from the traditional culture elements in graphic design in the application of the contents of the designer’s thinking to develop, design and rich cultural heritage of positive effect, the pattern in calligraphy and paintings in areas such as the representation of the form are respectively select, the logo design, packaging design and other representative design in the field of direction and form are analyzed, and the specific fusion and lists some fusion cases are explored. Combining the essence of traditional cultural elements with the current graphic design can effectively help designers expand their design thinking, enrich artistic conception and connotation while enhancing the appreciation of graphic design works, and realize the effective inheritance and development of traditional culture, which has great application value and development prospect.