The paper attempts to explore the mobile application design method with carrying forward the ancient poetry culture as theme, and provide a new way for the inheritance of ancient poetry based on interaction design. The design and use of existing apps for ancient poetry were studied and analyzed by means of competitive products investigation. Questionnaire survey is adopted to understand users’ views and attitudes towards the communication of ancient poetry culture and to analyze users’ needs. From the perspective of interesting design and multi-sensory design, the functional framework is constructed to complete the interactive interface design of mobile applications. The paper analyzes and sorts out the commonness and innovative design strategy of the competitive products of ancient poetry mobile applications from the aspects of content, form and experience. The paper summarizes the needs and preferences of users, defines the user positioning, design the interactive interface display of “Shi Yu” APP and makes it available. From the perspective of interaction design, it provides new ideas for mobile application design themed with promoting ancient poetry culture. Through the design of multi-sensory immersive cultural experience, the inheritance and innovation of ancient poetry culture under the digital transmission mode may be enhanced.